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Work Background
Coven Digital CollectiveChief Marketing Officer & CEO
Oct. 2024Liverpool, England, United KingdomI lead a team of highly skilled marketing specialists, crafting innovative, tailored strategies to help businesses grow and thrive. My work focuses on delivering measurable results across digital channels, including content creation, SEO, social media management, paid media, and website design. With a proven track record in large-scale client onboarding and engagement, I collaborate closely with clients to understand their unique goals and develop solutions that amplify brand presence and profitability. By combining data-driven insights with creative approaches, I ensure every campaign resonates with the target audience while delivering a strong return on investment. My role involves orchestrating marketing efforts that align seamlessly with business objectives, creating strategies that are both impactful and scalable, and consistently driving measurable outcomes.
KP LawUK Head of Marketing
Sep. 2020 - Oct. 2024Liverpool, England, United KingdomHead of Marketing at Keller Postman UK. Leading the marketing team, she develops and implements comprehensive marketing strategies based on the objectives of the firm, identifying audiences and refining messaging in line with these needs. With a skillset that spans the range required of a modern marketing professional, Amy is proficient leading her department as well as building and maintaining relationships with key stakeholders. Keller Postman UK is a leading commercial, employment and consumer litigation law firm
with particular expertise in group-action litigation.
Hayes Connor Solicitors Head of Marketing and Business Development
Sep. 2017 - Sep. 2020Liverpool, United KingdomAs Head of Marketing and Business Development at Hayes Connor Solicitors, Amy was responsible for the development and execution of initiatives aimed at improving brand awareness and driving business growth.
Grounded in data, Amy’s work at the firm involved strategising based on consumer insights drawn from analysis. She contributed to the streamlining of client journeys and raising the profile of the firm through a variety of different channels.
Hayes Connor Solicitors is a leading law firm operating in the data breach and protection sector.
JAYPLEX SERVICES LIMITEDHead of Business Development and Marketing
Jul. 2015 - Aug. 2017Liverpool, United KingdomIn this role Amy was responsible for identifying business needs and designing marketing strategies which enhanced growth and profitability.
Working within an allotted budget which she managed, Amy consistently exceeded goals while ensuring compliance with legal requirements. Her innovative digital marketing in this role was highly valued, and achieved exceptional engagement at a reduced cost.
AIMESTAR LTDManaging Director
Jan. 2010 - Dec. 2016United KingdomAmy carried out work in this role as a business consultant, advising a variety of organisations across a wide range of industrial sectors.
Employing analytics, she successfully assisted clients to drive sales and increase their profitability. Through the provision of strategic guidance firms were assisted by Amy in the formation and administration of their in-house claims management teams.
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