Proxecom Business DevelopmentCompany Owner
Mar. 2013Warszawa, Woj. Mazowieckie, PolskaStrategic Market Entry & Brand Development Expert
Specializing in bringing international brands to the Polish market with a full 360° business approach. Market Entry Strategy – end-to-end planning and execution of foreign brand launches in Poland, from feasibility study to sales scaling. Go-to-Market & Pricing Strategy – development of competitive pricing models and sales structures across modern retail, wholesale, e-commerce, and traditional channels. Integrated Marketing – creation and execution of long-term marketing plans (social media, trade marketing, ATL, BTL) tailored to brand positioning and target audience. Operational Readiness – full preparation of sales, customer service, logistics, accounting, and marketing teams for new brand onboarding. Negotiation Expertise – extensive experience in trade negotiations at local and global levels, including transactions across 19 countries and 63 logistics centers. Key Strength: Turning global brands into strong local market players through data-driven strategy, competitive positioning, and seamless operational execution.