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Work Background
Olympus APACRegional Creative Content Specialist - Communications
Oct. 2022Singapore, Singapore• Spearheaded the development and execution of global branding strategies, aligning with corporate objectives.
• Collaborated with cross-functional teams to design and implement innovative external campaigns, resulting in a 25% increase in brand engagement.
• Led branding initiatives that contributed to a significant rise in market share and customer loyalty.
The Pinnacle CreativeAssociate Creative Director
Jan. 2021 - Oct. 2022Singapore• Managed end-to-end branding projects, ensuring cohesive messaging across all channels.
• Partnered with external stakeholders to create and launch successful marketing campaigns.
• Played a pivotal role in rebranding efforts, which led to a 30% boost in brand recognition.
• Demonstrated strong leadership in senior management positions, effectively overseeing the entire creative and production department of the agency.
• Applied a deep understanding of concepts and business strategies to develop impactful branding strategies that aligned with organizational goals.
• Successfully partnered with and led cross-functional teams, including Creative, Ads Management, SEM, SEO, and Video Production, resulting in consistent growth and impressive outcomes.
• Served as the lead for key branding projects within the highly competitive F&B industry, collaborating with market leaders to elevate their brand presence and achieve market success.
Pinnacle Creative AgencyHead Of Design
Mar. 2020 - Jan. 2021Singapore, Singapore• Demonstrated a strong track record as an accomplished Art Director, showcasing exceptional leadership skills and a history of successful projects.
• Led diverse projects for clients spanning various industries, including Real Estate, F&B, Health and Wellness, and Automotive, demonstrating adaptability and versatility in delivering effective creative solutions.
• Played a pivotal role in nurturing the growth of the design team, mentoring and developing a talented group of young creatives.
• Recognized for the ability to effectively translate business objectives and product requirements into actionable strategies and comprehensive plans that drive results.
Self-employedMarketing Brand Consultant
Dec. 2018 - Mar. 2020• Successfully managed and cultivated multiple independent brands as a dedicated Brand Manager.
• Seamlessly bridged the gap between online and offline platforms, effectively implementing O2O (online to offline, offline to online) strategies to enhance brand connectivity and engagement.
• Developed innovative and compelling social media solutions, leveraging creativity to captivate audiences and drive brand awareness.
• Spearheaded design initiatives and led successful rebranding efforts, revitalizing brand identities and positioning them for increased market impact.
Macchiato Design and MarketingCo Founder
May. 2014 - Aug. 2017• Acted as a Co-founder and played a key role in the establishment and growth of the startup.
• Served as the Creative Lead and Art Director, providing visionary guidance and shaping the creative direction of the company.
• Collaborated closely with other members of the creative team to generate outstanding campaign ideas and concepts.
• Delivered groundbreaking and innovative concepts that optimized client brands, effectively capturing their essence and driving impactful results.
• Possessed a keen understanding of designs that have a direct impact on sales, strategically aligning creative elements with business objectives.
• Demonstrated expertise in the planning and execution of client projects, effectively managing timelines and resources to ensure successful outcomes.
Elusyf GlobalMarketing Branding Consultant
Oct. 2013 - Mar. 2020• Provide expert consultation on projects aimed at driving brand growth and success.
• Foster close collaboration with stakeholders, working collectively to develop strategic approaches for campaign planning and execution.
• Serve as a lead designer, taking charge of campaign creation and overseeing its seamless execution.
• Support the Brand Team in formulating and adapting the Group's brand and sub-brand strategies for target markets, encompassing activities such as defining brand positioning, establishing brand guidelines, and crafting value propositions for both short-term and long-term goals.
Ignite Interactive Pte LtdProject Consultant
Jul. 2012 - Dec. 2013• Develop strategic plans and implement effective campaigns and programs to acquire new customers, ensuring maximum impact and optimization.
• Collaborate closely with clients to understand their specific requirements, ensuring high levels of customer satisfaction and meeting their needs.
• Successfully negotiate and manage relationships with external partners and vendors for multiple events, ensuring seamless execution and delivery.
• Monitor and track budget costs throughout event projects, proactively communicating any scope changes that may impact the budget to ensure financial objectives are met.
• Assume the role of a lead 3D and 2D designer, providing creative direction and overseeing the production and execution of visually captivating designs.
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