The Pinnacle CreativeAssociate Creative Director
Jan. 2021 - Oct. 2022Singapore• Managed end-to-end branding projects, ensuring cohesive messaging across all channels.
• Partnered with external stakeholders to create and launch successful marketing campaigns.
• Played a pivotal role in rebranding efforts, which led to a 30% boost in brand recognition.
• Demonstrated strong leadership in senior management positions, effectively overseeing the entire creative and production department of the agency.
• Applied a deep understanding of concepts and business strategies to develop impactful branding strategies that aligned with organizational goals.
• Successfully partnered with and led cross-functional teams, including Creative, Ads Management, SEM, SEO, and Video Production, resulting in consistent growth and impressive outcomes.
• Served as the lead for key branding projects within the highly competitive F&B industry, collaborating with market leaders to elevate their brand presence and achieve market success.