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Work Background
PUMA GroupManager - Performance Marketing (SEA)
Jan. 2024Selangor, Malaysia
PUMA GroupAssistant Manager - Performance Marketing (SEA)
Aug. 2021 - Jan. 2024Selangor, MalaysiaManage dotcom & marketplaces (Shopee, Lazada & Zalora) performance marketing across MY, SG & PH with an internal team that specialises in Google, Meta, marketplace on-platform ads & affiliates.
Kose (Malaysia) Sdn bhdDigital Marketing Senior Executive
Jun. 2018 - Jun. 2021-Responsible for overall Above The Line (ATL) planning & execution of KOSÉ’s Brand. Develop 360 marketing plan by utilising media, PR, influencers/KOLs, social media, website & digital platform. Budget optimisation for overall digital media planning, able to deliver min 15% better efficiency on overall digital budget optimisation. -Digital ads buy budgeting & optimisation (Facebook ads manager & Google Ads) Able to run ads using Facebook ads manager & Google ads, delivering better ads performance by using customer-focused filter/targeting. Proven track record to reach potential customer with higher efficiency. -Influencer Marketing & PR Experienced in influencer marketing as well as public relation. Worked with multiple media partners to increase brand awareness & ROI such as Media Prima (Ripple), Astro, Bluinc Medias, Goody25, Revasia, newspaper & etc. -E-commerce management/key account & planning E-commerce calendar/lifecycle planning that involves stock planning, selling mechanics, bundle/promo set, premiums & relevant communication. E-commerce platform includes Hermo & Lazada (LazMall) Achieved Lazada LazMall Malaysia the best ever Super Grand Opening performance:
-1 item sold every second for the first 12 mins of opening
-1000 orders in First hour
Above-mentioned achievements are the result from effective Digital Media Planing & Budgeting
Wipro Consumer Care (LDW) MalaysiaProduct Executive - Digital Marketing
Sep. 2017 - Jun. 2018Selangor, MalaysiaResponsible for digital contents of Bio-essence Malaysia -Bio-essence is No.1 Moisturiser is Pharmacy (Nielsen, 2017) & No. Moisturiser in Malaysia (Nielsen, Q4 2017 & Q1 2018)
-Manage & optimize social media contents and digitalize marketing campaigns/activations -Certification in Google Adwords Fundamental -Social media boosting, Google Search Engine Marketing, Google Display Network, YouTube Trueviews ads, bumper ads & unskippable ads
-Social Influencers / Key Opinion Leaders marketing & management
-Digital materials/content development such as online videos/articles
-Website maintenance & update
Wipro Ginvera MalaysiaManagement Associate
Aug. 2016 - Aug. 2017Selangor, Malaysia-Consumer Research (In-house visit) & analysis
-Nielsen Panel usage and report analysis on moisturiser category -New Product Development
-Sales Operation
-Marketing Campaign & activations -Digital Marketing
GSKTemporary Trade Spend Management Executive
Sep. 2014 - Nov. 2014
H&MPart time sales advisor
Nov. 2013 - Jan. 2014Paradigm mall & 1Utama
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