Kose (Malaysia) Sdn bhdDigital Marketing Senior Executive
Jun. 2018 - Jun. 2021-Responsible for overall Above The Line (ATL) planning & execution of KOSΓβs Brand. Develop 360 marketing plan by utilising media, PR, influencers/KOLs, social media, website & digital platform. Budget optimisation for overall digital media planning, able to deliver min 15% better efficiency on overall digital budget optimisation. -Digital ads buy budgeting & optimisation (Facebook ads manager & Google Ads) Able to run ads using Facebook ads manager & Google ads, delivering better ads performance by using customer-focused filter/targeting. Proven track record to reach potential customer with higher efficiency. -Influencer Marketing & PR Experienced in influencer marketing as well as public relation. Worked with multiple media partners to increase brand awareness & ROI such as Media Prima (Ripple), Astro, Bluinc Medias, Goody25, Revasia, newspaper & etc. -E-commerce management/key account & planning E-commerce calendar/lifecycle planning that involves stock planning, selling mechanics, bundle/promo set, premiums & relevant communication. E-commerce platform includes Hermo & Lazada (LazMall) Achieved Lazada LazMall Malaysia the best ever Super Grand Opening performance:
-1 item sold every second for the first 12 mins of opening
-1000 orders in First hour
Above-mentioned achievements are the result from effective Digital Media Planing & Budgeting