Symtio (HarperCollins)Copywriter
Mar. 2009 - Aug. 2010● Developed B2B copy for the company site, including pathway and information pages, client portals and support documentation. Also developed B2C copy and support documentation for their download hub, ebits.net.
● Created and managed Symtio’s social media presence, including blogging, Twitter and Facebook. Tracked metrics using Google Analytics and third-party apps.
● Concepted and wrote copy for several B2B and B2C print projects, including ads, brochures, display signage, sell sheets, trade show collateral and training kits.
● Wrote and edited monthly newsletters for retailers highlighting successful stores, relaying industry news and offering sales and merchandising tips.