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Work Background
NOTE CosmétiqueGeneral Manager France
Jan. 2019Paris, Île-de-France, FranceIn my role as General Manager France at NOTE Cosmétique, I spearheaded the successful launch of the brand in France, crafting strategic brand positioning strategies for the European market. • Led successful launch of NOTE Cosmetique in France, developing brand positioning strategies for European market.
• Expanded presence into retail and e-commerce channels, maximizing reach and sales.
• Executed PR campaigns and digital marketing initiatives to boost brand visibility.
Brentwood University Academic Advisor & Development Director
Jan. 2019 - Jan. 2024Paris, Île-de-France, FranceIn my role as Academic Advisor & Development Director at Brentwood University in Paris, I led academic partnerships, student recruitment, market analysis, and international marketing strategies to enhance the university's global presence. • Spearheaded academic partnerships and program design to meet market needs.
• Led student recruitment efforts and supported students in their academic journey.
• Conducted market analysis and facilitated the launch of the Paris campus.
• Drove international marketing strategies to strengthen the university's global presence.
Vonage LaboratoiresGeneral Manager
Jan. 2017Paris, Île-de-France, FranceAs the General Manager at Vonage Laboratoires, I drive brand creation, product development, and market expansion to ensure successful international growth. • Developed strategic brand positioning to align with consumer expectations.
• Managed product development process to deliver innovative skincare solutions.
• Led successful brand launches and awareness campaigns to drive market expansion.
University of Business and International StudiesInternational Business Development Consultant
Jan. 2016 - Jan. 2021Geneva Area, SwitzerlandLed the development of international partnerships and academic programs, including the innovative Pop-Up Program for a dual-degree MBA, to meet global business needs. • Spearheaded partnerships for a dual-degree MBA program tailored to global business demands.
• Provided academic supervision for MBA theses, ensuring high academic standards.
• Facilitated seamless program integration across international campuses for a diverse student body.
IMS GROUPRegional Director
Jan. 2015 - Jan. 2017Dubai, United Arab EmiratesManaged regional operations at NEX Group in Dubai, providing staffing solutions, payroll management, and relocation support for European expatriates. • Led operations to meet expatriate clients' unique needs in the Middle Eastern oil and gas sector.
• Provided specialized staffing solutions tailored to the dynamic workforce requirements of clients.
• Ensured accurate and compliant payroll management aligned with regional regulatory standards.
University of WestminsterCareer Mentor
Jan. 2014In my role as a Career Mentor at the University of Westminster, I guided business management students in making informed decisions about their future career paths. I provided one-on-one mentorship to help students clarify their goals, develop essential skills, and navigate the path to professional success. By equipping students to enter the workforce with confidence and direction, I prepared them for success in the competitive business world.
IPAG Business SchoolProfessor of Digital Economy & Business Strategy
Jan. 2014 - Jan. 2016Région de Paris, France• Developed and delivered courses on Digital Economy and Business Strategy to Master’s students, focusing on digital transformation and data-driven strategies.
• Integrated real-world applications and current industry trends like AI and blockchain into the curriculum.
• Prepared students to lead in the digital economy and supported them in building successful careers in digital business.
MBwayProfessor of Digital Marketing
Jan. 2013 - Jan. 2015Paris Area, France• Developed and delivered courses on Digital Marketing Strategies and International Communication to Master’s students at MBway Business School.
• Integrated real-world case studies and industry trends to prepare students for global marketing careers.
• Emphasized key areas like SEO, content strategy, social media, and data analytics to equip students with essential skills.
SABI UNIVERSITYDirector Of International Development
Jan. 2011 - Jan. 2015Paris Area, FranceLed the setup of a new campus in Paris, managing regulatory compliance and program development. • Developed MBA and DBA programs, fostering academic partnerships to expand global reach.
• Spearheaded marketing initiatives, driving enrollment growth across international markets.
SA & ConsultantsFounder & General Manager
Jan. 2010Paris Area, FranceI founded SA & Consultants in 2010, leveraging over 25 years of experience in operations and fulfillment to guide organizations in achieving excellence, impact, and collaboration. Our consultancy firm in Paris offers strategic support in management and marketing, with a focus on strategy, operations, and coaching. We have successfully transformed challenges into opportunities, helping clients achieve sustainable growth and operational success. • Developed and executed strategic visions to drive ambitious growth plans.
• Managed the full implementation of strategic initiatives to achieve operational excellence.
• Provided personalized coaching and training to strengthen team skills and leadership. In parallel to my consulting activities, I design and deliver executive education programs in strategic management, leadership development, and crisis navigation.
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