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Work Background
GMA Network, Inc.Senior Program Manager
Jan. 2017Quezon City, National Capital Region, PhilippinesManage and strategize various program titles for TV and online broadcast--from concept development to manpower organization, budget control to team leadership and administration so that the organization may produce the best quality entertainment for local and international consumers.
GMA Network, Inc.Program Manager
Aug. 2011 - Dec. 2016Quezon City, National Capital Region, PhilippinesLead production teams in creating different formats of entertainment content for TV and digital platforms, as well as branded content. Took charge of planning and complete oversight, manpower leadership and administration, creative, strategic, tactical, and budgetary adjustments to properly attract and maintain our target viewers and maintain leadership.
GMA Network, Inc.Head, Production Services
Aug. 2008 - Jul. 2011Quezon City, National Capital Region, PhilippinesIntegrated branding communication to existing and original entertainment content for TV and online platforms. Led a team of specialists, producers, and creatives to develop opportunities for mutually beneficial branding moments in the different local shows that fulfilled client brief while ensuring ratings and revenue for our programs. In addition, took charge of conceptualization and execution of various network-wide events and activations such as corporate general assemblies, network Christmas parties, and trade shows. Additionally, took the reins for internal and external partnerships that required participation of the Entertainment Group.
GMA Network, Inc.Head of Unit, Program Analysis Division
Jan. 2006 - Jul. 2008Quezon City, National Capital Region, PhilippinesDeveloped, conducted, and presented qualitative research studies for locally produced programs of GMA's lifestyle media sub-brand, QTV. Facilitated brainstorming sessions, creative pitching, content development, and various activities to aid producers and relevant decision-makers in conceptualizing appropriate content for the target TV market segment.
GMA Network, Inc.Junior Analyst, Program Analysis Department
Sep. 2003 - Dec. 2005Quezon City, National Capital Region, PhilippinesMonitored and provided qualitative analysis for entertainment shows of GMA's main channel. Organized and implemented research activities, participated in various studies organized by the budding department as the needs arise to support the internal clients of the department. Facilitated brainstorming and creative pitching sessions with internal clients to aid in concept ideation.
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