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Work Background
Senior Account Manager
HaygarthSenior Account Manager
Mar. 2024 - Jun. 2024London Area, United Kingdom
Senior Account Manager
Fold7Senior Account Manager
Mar. 2023 - Nov. 2023London, England, United Kingdom
Key Account Manager
Publicis•PokeKey Account Manager
Nov. 2021 - Aug. 2022London, England, United Kingdom
Account Manager
InitialsAccount Manager
Apr. 2021 - Nov. 2021London, England, United Kingdom
Account Manager
BBDO PAKISTANAccount Manager
Aug. 2019 - Dec. 2019- Analysed business and creative briefs received from client and presented it to creative, design, production and account teams while supervising campaigns till deployment - Led localization of global content for Mountain Dew’s first local campaign in Pakistan which led to a volume growth of 7%, making Dew the leading citrus brand and second biggest sparkling brand nationwide - Supervised activation events such as Dew Action & Mountain Dew Gamers Arena by collaborating with event management companies increasing brand’s association with gaming by 23% - Led the launch of Gatorade nationwide by liaising with internal global sales and creative teams - Managed biggest 7Up foodies festival across 12 cities with footfall of 250,000 which led to an increase of association of the brand with meals by +12% YTD and increasing sales volume by 3% - Executed the award-winning Sting campaign with international boxer, Aamir Khan. Led communication strategy across on ground and digital activation and PR while closely working with partner agencies
Account Executive
BBDO PAKISTANAccount Executive
May. 2017 - Aug. 2019Lahore, Pakistan- Led releases of OOH, trade activation, design and artworks for all 7Up campaigns nationwide including the biggest nationwide food campaign of the year “Foodies” - Collaborated with Digital, PR, Media, OOH and Activation agencies for all IMC development and presenting it to the client for all brands across the portfolio - Managed budget allocation and ensured delivery of all brand campaigns within aligned costs - Coordinated with PepsiCo bottling partners to ensure delivery of trade/retail brand campaigns - Launched Mirinda Green Cream campaign gaining 6% of Apple flavour beverage market in its first year of launch
Marketing Manager and HR consultant
Cheetay Logistics Pvt. Ltd.Marketing Manager and HR consultant
Jul. 2016 - Mar. 2017– Enabled CRM, SEO and website development for the first time for the company to further expand brand footprint across digital platforms and ensure an interlinked communications approach – Devised social media strategy for Instagram and Facebook to ensure consistent visual approach across platforms - Developed creative briefs for agency partners based on consumer insights and behaviour across social media - Defined the role of social channels (YouTube, Instagram and Facebook) to streamline content deployment and paint a picture of success by outlining KPIs for each social platform
Physical and Social Education Consultant
Learning AlliancePhysical and Social Education Consultant
May. 2015 - Nov. 2015Pakistan
Swimming Instructor
Happy Star Swim SchoolSwimming Instructor
Jun. 2012 - Aug. 2015Pakistan
Professional Swimmer
Pakistan Swimming FederationProfessional Swimmer
Jan. 2005 - Feb. 2016
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