BBDO PAKISTANAccount Executive
May. 2017 - Aug. 2019Lahore, Pakistan- Led releases of OOH, trade activation, design and artworks for all 7Up campaigns nationwide including the biggest nationwide food campaign of the year “Foodies” - Collaborated with Digital, PR, Media, OOH and Activation agencies for all IMC development and presenting it to the client for all brands across the portfolio - Managed budget allocation and ensured delivery of all brand campaigns within aligned costs - Coordinated with PepsiCo bottling partners to ensure delivery of trade/retail brand campaigns - Launched Mirinda Green Cream campaign gaining 6% of Apple flavour beverage market in its first year of launch