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Work Background
HaygarthSenior Account Manager
Mar. 2024 - Jun. 2024London Area, United Kingdom
Fold7Senior Account Manager
Mar. 2023 - Nov. 2023London, England, United Kingdom
Publicis•PokeKey Account Manager
Nov. 2021 - Aug. 2022London, England, United Kingdom
InitialsAccount Manager
Apr. 2021 - Nov. 2021London, England, United Kingdom
BBDO PAKISTANAccount Manager
Aug. 2019 - Dec. 2019- Analysed business and creative briefs received from client and presented it to creative, design, production and account teams while supervising campaigns till deployment - Led localization of global content for Mountain Dew’s first local campaign in Pakistan which led to a volume growth of 7%, making Dew the leading citrus brand and second biggest sparkling brand nationwide - Supervised activation events such as Dew Action & Mountain Dew Gamers Arena by collaborating with event management companies increasing brand’s association with gaming by 23% - Led the launch of Gatorade nationwide by liaising with internal global sales and creative teams - Managed biggest 7Up foodies festival across 12 cities with footfall of 250,000 which led to an increase of association of the brand with meals by +12% YTD and increasing sales volume by 3% - Executed the award-winning Sting campaign with international boxer, Aamir Khan. Led communication strategy across on ground and digital activation and PR while closely working with partner agencies
BBDO PAKISTANAccount Executive
May. 2017 - Aug. 2019Lahore, Pakistan- Led releases of OOH, trade activation, design and artworks for all 7Up campaigns nationwide including the biggest nationwide food campaign of the year “Foodies” - Collaborated with Digital, PR, Media, OOH and Activation agencies for all IMC development and presenting it to the client for all brands across the portfolio - Managed budget allocation and ensured delivery of all brand campaigns within aligned costs - Coordinated with PepsiCo bottling partners to ensure delivery of trade/retail brand campaigns - Launched Mirinda Green Cream campaign gaining 6% of Apple flavour beverage market in its first year of launch
Cheetay Logistics Pvt. Ltd.Marketing Manager and HR consultant
Jul. 2016 - Mar. 2017– Enabled CRM, SEO and website development for the first time for the company to further expand brand footprint across digital platforms and ensure an interlinked communications approach – Devised social media strategy for Instagram and Facebook to ensure consistent visual approach across platforms - Developed creative briefs for agency partners based on consumer insights and behaviour across social media - Defined the role of social channels (YouTube, Instagram and Facebook) to streamline content deployment and paint a picture of success by outlining KPIs for each social platform
Learning AlliancePhysical and Social Education Consultant
May. 2015 - Nov. 2015Pakistan
Happy Star Swim SchoolSwimming Instructor
Jun. 2012 - Aug. 2015Pakistan
Pakistan Swimming FederationProfessional Swimmer
Jan. 2005 - Mar. 2016
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