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Work Background
Harissa d.o.o.Director
Sep. 2022Zagreb, CroatiaResponsible for the business strategy for retail, wholesale, and e-commerce channels. Boosting sales growth and profitability through new sales strategies, new business partnerships, KPI and bonus incentives, stock optimization and digital transformation to drive revenue and market expansion.
Studenac marketSales Director
Sep. 2021 - Sep. 2022Zagreb, CroatiaDirector of wholesale and new projects responsible for 5 logistic centers, 700 buyers, 10 mil euro revenue, and team of 30 people. With track record of significantly increasing margin and sales in 6 months period.
Maras d.o.o.Executive Director (Croatia, Serbia & BiH)
Sep. 2016 - Jun. 2021ZagrebIn Maras (Samsonite) company I was responsible for creating a business/ implementation plan for retail, wholesale and e-commerce. Proposal marketing strategy for company brands in the portfolio and its implementation. E-commerce growth plan development, implementation of sales/marketing techniques on webshop, project initiative, internet marketing funnel development, internet marketing budget plan, KPI set up and ROI supervision. Retail Management (developing guidelines for increasing sales and its supervision). Negotiations with suppliers and wholesale customers, development and maintenance of business relationships. Development of new markets (BiH and Serbia). Business Process management and direct team management of 15 people. Implementation of controlling, BSC and BI tools and development of process and business digitalization guidelines. Education and development of people. Setting up and tracking all relevant KPIs (finance, retail, wholesale, HR, e-commerce) for the entire business. Responsibility for enterprise strategy, stock optimization and growth in all 3 markets ( Croatia, Serbia and BiH) including wholesale, retail and e-commerce channels.
Kvaka25 digital agencyDirector
Jul. 2014 - Sep. 2017-Official SALESmanago™ marketing automation premium partner (implementation, project management, KPI setup, optimization and monitoring). -Internet Marketing (Google Ads, LinkedIn and Facebook Ads, e-mail marketing, video marketing, social media marketing, copywriting, content marketing) -Consulting (business plan, sales strategy development, digital marketing strategy and digital transformation, in-house education, marketing funnel development, business model development, e-commerce growth strategy and project management)
Zubak GrupaExecutive Assistant of the CEO/ R&D
Oct. 2012 - Jul. 2014ZagrebMaking recommendations for optimizing business processes. Doing research, development and implementation of new services, products, projects. Making business plans and analysis of projects costs and benefits. Responsible for implementing and leading teams in different projects such as Balance Scorecard for the whole group. Coordinate all related activities to respective projects. Prepare evaluation of expected impacts of projects and provide recommendation to the management board. Provide the information about running projects, results of the analysis including comments and proposed measures. Responsible for recommendations and proposed measures for new marketing techniques and methods to the managemant board.Implemanting new methods for developing inovations within the group. Doing market research and monitoring new trends on the potential markets.
Orbico d.o.o.Account manager
Jan. 2010 - Jan. 2011Plan, develop and implement sales activities in a defined territory. Visiting customers on a daily basis, negotiating partnership agreements, whilst establishing long term business relations with my customers. Staying informed on market development and identifying new initiatives. Develop and manage new business account and partnerships to accomplish profit and volume goals. Helping with sales business plan. Developing old and new business relations, up-selling
PriceWaterhouseCoopersAssociate
Jan. 2009 - Jan. 2010Responsibilities and main assignments: Audit planning, client communication,testing costs , A/P & A/R ,assets, cash, payrolls for many companies and different industries in financial, trade, pharmaceutical and tourism sectors. Reviews data regarding material assets, net worth, liabilities, capital stock, surplus, income, and expenditures. Inspects items in books of original entry to determine if accepted accounting procedure was followed in recording transactions Analytical review of different balance sheet and income statement positions
VIPnet d.o.o.Junior controller
Mar. 2007 - Oct. 2007Monthly revenue and cost analysis/deviation analysis actual vs. forecast in marketing department, campaign and products analysis, transition file set-up for business plan; management support, weekly reports and presentation
KPMG CroatiaIntern
Jan. 2005 - Jan. 2005Tax department
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