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Work Background
RealEzy SingaporeHead of Product
May. 2024Singapore
Thermo Fisher ScientificProduct Manager
Jan. 2022 - Jul. 2024Singapore● Engage and support transition to the new Lean Portfolio Management and Value
streams to encourage consistency across portfolio, streamline process and
objectively prioritize roadmap epics, capabilities, and features. ● Meet roadmap commitments, influence businesses and regions as digital experts to
deliver on revenue and review and action customer feedback to meet CAS expectations. ● Report and discuss progress on product health, experience metrics, customer feedback
and utilize in prioritization.
MicrosoftDigital & Partner Marketing Project Manager
Jan. 2018 - Sep. 2023SingaporeIn this role, I enjoyed providing guidance and support to the APAC region in all things Digital within the Consumer and Devices Sales team. As the Digital Marketing Manager for APAC, my responsibilties include: Lead, train, motivate and mentor regional teammates towards achieving campaign goals. Monitor and recommends online campaign execution.
Manage and maintain annual spending budget for campaign content and assets.
Be the POC between sub-region and vendors.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) tracked by Power BI. Evaluate end-to-end customer experience across multiple channels and customer touch points.
Evaluate emerging technologies.
Provide thought leadership and perspective for adoption where appropriate Achievements:
1) Played key role in UX/UI, UAT for Microsoft's first and global launch of Synchronized Shopping. A means to bridge offline and online consumer experience.
2) Planned, support and execute Microsoft's first global Partners Digital Summit in ANZ - Bringing partners and technologies together to build businesses maximizing digital trends.
Daimler South East Asia Pte. Ltd.Assistant Manager - Digital Products
Apr. 2017 - Oct. 2018SingaporeAs the Assistant Manager for Digital Products, I was fully engaged in landing Mercedes Benz Test Drive application across Asia, Latin America, Middle East and Europe. The Mercedes Benz Test Drive application was the 1st globally, that changed the digital landscape within the automotive industry. With my Scrum experience, I also helped evangelise agility within the young and vibrant digital team. In this role my responsibilities include: - Project management from scope to deployment and market training
- Project budget management
- Liaison between market's stakeholders and vendors
- Part of management team reporting back to Daimler HQ in Stuttgart with regional feedback, growth and strategy
PropertyGuru GroupProduct Manager (Regional)
Feb. 2013 - Dec. 2016• Roadmap planning and release coordination
• Serve as the primary customer proxy • Manage forecasts of functionality to ensure release goals and mission can be met
• Address any issues that arise as quickly as possible
• Convert high level vision into prioritized user stories and execute with the team
• Daily Scrum, Sprint Planning/Review with team to ensure development decisions stay aligned with business needs
PropertyGuru GroupRegional Content Manager
Jul. 2011 - Jan. 2013• Develop and execute content strategy, KPIs & priorities for the region
• Develop and mentor teams in the region
• Produce product requirements and documentation
• Establish and maintain working relationship with media industry watch such at Association of Media Owners Singapore (AMOS) and Council for Estate Agencies (CEA)
PropertyGuru GroupContent Manager
Sep. 2009 - Jun. 2011• Plan and execute content acquisition, management & maintenance • Set internal team KPIs and priorities, manage external team deliveries
• First to establish content moderation procedures within the company
Fresh Melon Inc.Project Manager
Feb. 2007 - Dec. 2008Orange County, California Area• Manage web design projects
• Design and maintain new and current websites
• Consult and advise on project cost, budget and profit margin
• Identify and develop new businesses/partnerships
HPWeb Content Manager
Aug. 2004 - Feb. 2005• Manage HP Malaysia online store, using customized CMS
• Produce marketing, advertising, ad design copy
• Report sales tracking and manage inventory
Buzzcity Pte. Ltd.Content Producer
Jan. 2001 - Jul. 2003• Produce mobile lifestyle and community content on WAP, EMAIL & SMS
• Copywrite for the company's print and radio ads
• Moderate, communicate, interact and organize community events
• Manage and maintain e-newsletters
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