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Work Background
Whitewater Marketing AgencyOwner
May. 2010West Palm Beach, Florida, United StatesWhite Water Agency is a South Florida-based integrated digital marketing agency delivering public relations, marketing, social media, advertising, website, graphic design, and branding expertise to small and mid-sized clients across the globe. We are a full-service, boutique agency specializing in modernizing PR, social media, and integrated marketing initiatives for today’s leading entertainment, hospitality, beauty, fashion, and retail industries. We specialize in a combination of both new media and traditional PR for our clients while collaborating to brand and market our clients into overall success. As a hybrid agency, White Water understands the value of emerging media as well as traditional print & broadcast coverage and educates clients on the importance of their social media presence as well as their internet marketing needs. It is this innovative approach that allows White Water to help brands break through the clutter and into named successes. Our clients look to us for results, and we deliver!
Allied Global MarketingPublicist
Sep. 2006 - May. 2010Miami/Fort Lauderdale AreaPublicity and Promotions for Major Film Studios; included but not limited to: Universal Pictures, Universal Home Entertainment, 20th Century Fox, and Fox Searchlight. Cultivated relationships with a wide variety of press including Critics, Columnists, Feature Writers, Bloggers, Editors, Television/Radio Show Hosts, Producers and Reporters in order to secure Film Features, Event Coverage, and Top Photo Placement. Wrote press releases to send to all major Florida press members for maximum coverage. Created and managed local Press Tours and Publicity stunts throughout the state of Florida. Maximized product exposure by negotiating trade with Television, Radio, Print and Online partners. Organized and implemented various local events, films screenings, contests and costume character tours to create “buzz” in support of theatrical releases. Developed cross promotional campaigns with third-party retailers to reach target demographics, and maintained a database of those contacts for grassroots and word-of mouth activity. Wrote comprehensive reports of all activities documented with photos, copies of promotional ads and any additional collateral for clients on a weekly basis. Met strict client deadlines.
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