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Work Background
Road2CollegeDigital Marketing Manager
Jan. 2024- Develop and maintain customer lifecycle automations to drive engagement and membership retention.
Create targeted email marketing campaigns, optimizing content for conversion and audience segmentation.
- Manage the marketing and event calendar, coordinating promotions, partnerships, and membership initiatives.
- Design and execute social media ad campaigns, creating compelling ad creatives and copy while managing scheduling, targeting, and budget allocation.
- Analyze campaign performance and user engagement metrics to refine strategies and improve outcomes.
Road2CollegeContent Marketing Associate
Feb. 2022 - Jan. 2024- Managed and engaged a private Facebook member group, fostering an active and supportive community.
- Scheduled and coordinated member-exclusive courses.
- Researched, wrote, and edited blog articles covering financial literacy, college admissions, and student success.
- Developed and managed marketing workflows to optimize lead generation and content distribution.
Chatham UniversityFinancial Aid Coordinator
May. 2016 - Feb. 2022Pittsburgh, PA- Managed student financial aid accounts, providing guidance on tuition, scholarships, grants, and loan options.
- Counseled students and families on financial aid packages, award letters, and eligibility requirements through in-person meetings, phone calls, and email correspondence.
- Created and maintained financial aid resources, including FAQs, applications, and email campaigns, to improve student understanding of financial options.
- Processed and organized FAFSA information, ensuring accurate data sorting and preparation for award packaging.
- Developed and maintained student records by creating folders, scanning documents, and filing paperwork in compliance with university policies.
Humane Animal RescueOffsite Adoption Counselor
May. 2016 - May. 2019Pittsburgh, PAMeet with potential adopters at shelter's offsite location and process adoption applications and contracts; train new employees and maintain positive relationships with store mangers and employees; care for an clean up after the adoptable cats.
Chatham UniversityFinancial Aid Graduate Assistant
May. 2015 - May. 2016Pittsburgh, PA
Lake Effect Literary JournalNonfiction Editor
Aug. 2014 - Dec. 2017Erie, Pennsylvania Area- Reviewed and annotated nonfiction submissions, providing detailed editorial feedback. - Evaluated and selected final pieces for publication based on quality, originality, and journal standards.
- Communicated with authors regarding revisions, ensuring clarity and consistency in published works.
- Managed contracts and publication rights, ensuring compliance with editorial policies.
Penn State Behrend H&SS DepartmentPromotion and Production Assistant
Aug. 2014 - May. 2015Erie, Pennsylvania AreaAssist in design, development, and production of marketing and promotional materials and events in support of the recruitment and retention efforts of the school. Work with the School of Humanities and Social Sciences to arrange open house events, phone and mail follow-up solicitations to open house and offered students, promote events, and assist with the school social media.
Penn State Behrend Creative Writing ProgramSocial Media Intern
Jan. 2014 - May. 2014Erie, Pennsylvania AreaSemester long internship promoting the Creative Writing program at Behrend through social media sites like Facebook and Twitter and keeping people updated on publishing of professors and alumni in the program.
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