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Work Background
Calliope MarketingFounder
Dec. 2024London Area, United KingdomCalliope Marketing is your bespoke luxury branding partner, devoted to transforming your vision into a brand that captivates and stands apart. We collaborate with companies, NGOs, charities, and personal brands to craft identities that deeply resonate with their audiences. By blending storytelling, creative visuals, compelling videos, and strategic campaigns across tailored marketing channels, we help your brand forge genuine connections and cultivate loyal communities. Our niche marketing approach celebrates what makes your brand distinctive, positioning it to build trust and foster enduring relationships. Research underscores the importance of connection: a 2024 Salesforce report reveals that 71% of customers are more likely to recommend brands that create positive community experiences, while HubSpot highlights that 69% of marketers credit niche strategies as key to success. At Calliope Marketing, we are unwavering in our focus on delivering value to our clients at every step. Guided by the belief that "the customer is king," as famously stated by Harry Gordon Selfridge, we prioritise the needs and goals of our clients above all else. We craft brand stories with thoughtful precision, ensuring they resonate deeply, build trust, and deliver measurable impact, fostering long-term relationships. Guided by our core values - curiosity, trust, integrity, humility, and collaboration - we are committed to creating purpose-driven strategies that deliver measurable results. Beyond business, we strive to support our planet and communities in need, ensuring every partnership leaves the world a little brighter.
Carbon Trade eXchange (CTX)Global Business Development Manager
Oct. 2022London, England, United KingdomCarbon Trade eXchange (CTX) is a leading player in the global market for voluntary carbon credits. With 16 years of experience and expertise in trading over 600 million carbon credits worldwide, CTX serves a diverse range of customers, including project developers, brokers, and companies aiming for carbon neutrality. Responsibilities: - Identify and pursue new business opportunities in Europe and North America to drive business growth - Build and maintain strong relationships with clients, partners, and stakeholders to enhance collaboration and satisfaction - Drive revenue growth by up-selling and cross-selling technological solutions to existing clients - Facilitate meetings with CEOs to explore new opportunities and strengthen business partnerships - Execute sales strategies to meet revenue targets and expand the user base - Stay informed on industry trends, regulations, and emerging opportunities within the Voluntary Carbon Market - Monitor and report on key performance metrics, providing insights to drive continuous improvement
goda consultancyFounder
Oct. 2022 - Dec. 2024London, England, United KingdomI have conceptualised and executed bespoke marketing strategies across SEO, PPC, web design, and social media, elevating brand visibility through meticulously crafted copy and visuals that resonate with the essence of luxury. My expertise extends to organising high-end photoshoots, supporting business development initiatives, and refining tone of voice, visual identity, and overarching strategy for brands. My portfolio of clients spans luxury hair extensions, premium fashion retail, designer sunglasses, B2B finance, luxury textiles, sports apparel manufacturing, and the freelance service industry. Looking ahead, I aspire to channel my expertise into social entrepreneurship, reflecting my passion for preserving our planet, advancing girls’ education, supporting orphans, and protecting animals. These values are intrinsic to my vision for a purpose-driven future. A proposal is available upon request.
Le La Luxury Fashion BoutiqueSales Assistant
Sep. 2022 - Mar. 2024- Provided personalised styling services to clients, enhancing their shopping experience - Organised and managed professional photoshoots to elevate the brand’s visual identity - Developed and maintained the boutique’s website, uploading high-quality product images and writing creative copy - Created compelling videos and graphics, amplified across Instagram, Facebook, and the online store - Designed and printed promotional marketing materials to support campaigns - Consistently cross-sold and up-sold products, increasing sales and maximising revenue - Maintained a clean, organised, and inviting store environment at all times - Built and nurtured strong relationships with suppliers to ensure efficient operations - Supported partnership building to drive collaboration and growth - Organised packages and deliveries - Assisted with visual merchandising of the store - Drafted and sent out email communications to clients The boutique offered a curated selection of brands, including Allude, Silk95Five, Alexandro Gallo, Patrizia Pepe, Elizabetha Franchi, Max&Moi, Rosemunde, Goldhawk, and more.
AMCK GroupBrand Manager
Apr. 2022 - Aug. 2022London Area, United Kingdom- Curated social media posts for AMCK Dance, AMCK Models, AMCKFit, and BreatheByAMCK, driving engagement and expanding follower bases across multiple platforms - Developed lifestyle mood boards and a comprehensive brand strategy for BreatheByAMCK, aligning visuals and messaging to strengthen brand identity - Executed targeted email marketing campaigns with a 47% average open rate and 4.8% click-through rate, significantly boosting engagement and conversion - Overhauled the BreatheByAMCK homepage, writing persuasive copy to enhance brand identity and customer appeal - Engaged with customers at Sunday Breathe classes, fostering a strong community and ensuring exceptional service at all times
T.M.LewinGlobal Brand Manager
Dec. 2021 - Mar. 2022London Area, United Kingdom- Mentored graduate brand and social media executives, fostering their growth and skill development - Led the end-to-end asset development and approval process, overseeing internal teams and external agencies, copywriting, and coordinating photoshoots - Ensured alignment with brand objectives and strategic direction, maintaining consistency prior to launch - Managed commercial and brand partnerships, safeguarding brand integrity and driving ROI through influencer and affiliate marketing collaborations, in close coordination with internal channel teams - Monitored marketing expenditures and delivered detailed monthly reports to the finance team, providing insights into cost management and performance metrics
alldayPAAssistant Marketing Manager
Mar. 2021 - Dec. 2021- Acted as the primary point of contact for organic and paid social media agencies, ensuring content approval and timely execution of calendar activities - Worked closely with the CEO to brief external graphic designers on internal marketing materials, ensuring alignment with the brand vision -Supported a recruitment campaign and assisted the inbound sales team with LinkedIn outreach - Attended regular marketing meetings with the CEO to contribute insights and strategies for business growth
CallCareAssistant Marketing Manager
Mar. 2021 - Dec. 2021- Assisted with the launch of Ariana Grande's REM beauty brand by preparing responses to community queries on social media, training customer service advisors, and ensuring seamless customer interactions - Supported the Head of Digital by maintaining and updating the website using WordPress, ensuring its functionality and relevance - Collaborated with an external agency on LinkedIn advertising campaigns aimed at lead generation, ensuring effective execution of the marketing strategy - Wrote blog posts, contributing to content marketing efforts and enhancing brand visibility
The Organic PharmacyGlobal Marketing Coordinator
Sep. 2019 - Jul. 2020London, United Kingdom- Organised press trips and influencer events luxury spa partners such as Six Senses, Four Seasons, and Shangri-La - Secured influencer attendance from Freddy Cousin-Brown (298k followers) and Josie Fear (296k followers), as well as prestigious journalists from Vogue, Evening Standard, and Glamour - Supported the execution and assessment of omni-channel marketing campaigns across 46 countries to expand market share and drive business growth - Assisted the Head of Brand with the brand’s launch in Fenwick, a luxury retailer - Conducted in-depth analysis of global beauty market trends, competitors' activities, and participated in key trade shows to maintain industry expertise - Developed strategic SPA partner decks and reports to inform decision-making - Created content for LinkedIn to enhance brand visibility and engage with industry professionals, growing the follower base
Lancaster University Management SchoolStudent Ambassador
Oct. 2018 - Jun. 2019Lancaster, United Kingdom
Lancaster University Management SchoolEntrepreneurship & Strategy Department Ambassador
Oct. 2018 - Jun. 2019Lancaster, United Kingdom
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