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Work Background
Good CultureSenior Cultural Marketing Lead
Nov. 2024London Area, United Kingdom
ExposureSenior Account Manager
Jul. 2024 - Nov. 2024
SANE CommunicationsAccount Manager
May. 2022 - Jul. 2024London* Working in a busy press office, delivering high quality press results through developing successful PR campaigns for a range of global, contemporary and luxury client, which have included GH Bass, Helly Hanson, Cassetify, Weekday and Pull & Bear.
* Securing positive coverage including brand features, product page placement and editorial content.
* Developing and implementing annual PR plans and seasonal strategies in-line with store activity and events such as LFW.
* Managing client contact and expectations to achieve close working relationships.
* Creatively pitching whilst managing and identifying press opportunities with both print press and digital media in order to garner coverage.
* Maintaining strong relationships with a broad range of fashion and lifestyle press including long-lead and short-lead mainstream media, trade publication and digital platforms.
* Utilising extensive knowledge of the influencer landscape to engage with a wide spectrum of influencers and KOL’s, to create brand opportunities and strategic product placement. * Managing and implementing both organic and paid influencer strategies and campaigns. Ensuring all actions meet client guidelines, budgets and ROI. * Compiling and overseeing monthly and annual press reports. * Event planning including organising seasonal press days, brand activations and parties, LFW presentations and coordinating press trips. * Advising and consulting with clients on brand identity, image and creative content. * Writing press releases and proactively creating interesting PR angles.
* Managing junior members of the PR team, with the emphasis on development within the business and ensuring they achieve personal and agency objectives.
BLACK PR Account Manager
Mar. 2021 - May. 2022Account manager, assisting the other Account Managers and Account Executive in running the client accounts.
∙ Pitching to press for editorial features for the brands speaking to editors organising interviews. ∙ Running own client accounts and delegating tasks to junior members of the team.
∙ Overall promotion of the messages and brand values of clients through media.
∙ Work on clients' awareness by securing weekly, monthly print and digital coverage.
∙ Writing client and product news press releases.
∙ Assist plan and implement seasonal press days and events for Black PR clients
∙ Keeping clients updated with monthly and weekly press and sales reports
∙ Implementing and assisting on sales strategies for clients, researching targets and competitors.
∙ Contacting key buyers and boutiques with sales campaigns to secure appointments + new stockists
∙ Managing our Sales showrooms during LFW and PFW holding own buyers appointments.
∙ Managing sales orders and delivery.
∙ Creating newsletters on new products, trends or relevant brand news to key media.
∙ Representing Black PR on the telephone and at meetings with current and potential clients.
∙ Securing new business for Black PR and leading new business meetings.
∙ Brand Sales strategies and implementing them.
∙ Managing PR events including catwalks, presentations, launch parties, dinners and breakfasts.
∙ Organising influencer dressing to elevate brand coverage. ∙ Leading team meetings
∙ Leading client meetings
Celeste Starre Jewellery Account Manager
Aug. 2020 - Mar. 2021LondonCeleste Starre is a luxury jewellery brand who have collaborated with Oceanus on jewellery pieces. •Through this connection I consulted and brought on wholesale accounts for the brand launching them in Harvey Nichols, Flannels, Emila, Oxygen Boutique and many more including stockists in the United States, Hong Kong and Oman. •I managed two interns and an assistant directing the sales campaign and holding meetings. As well as overseeing all email marketing for the brand analysing the data and pitching accordingly.
∙ Organising press placements and influencer marketing and overseeing sample management. Managing international deliveries and attaching the relevant invoices and documentation needed for customs. •Helped set up the brand with Joor a wholesale platform focusing on data analytics which has been a great success since I have left the company.
Oceanus_swimCommunications Manager
Feb. 2020 - Mar. 2021LondonOceanus is a luxury, sustainable swimwear brand each hand embroidered piece reflecting the loud, proud and fabulous unapologetic attitude of 80’s glamour. ∙ I had a multifaceted role that included working under the creative director on editorial campaigns assisting and styling, managing a team of 10 interns.
∙ My main focus was bringing on wholesale accounts to the business I brought on big names including Nieman Marcus, Harvey Nichols, Bergdorf Goodman, Bloomingdales, Browns, Intermix, Shopbop and Flannels. ∙ I managed the production deadlines with our factories designing a critical path to make sure all wholesale deadlines were met. ∙ I was the point of contact for our PR agencies brainstorming influencer strategies and overseeing gifting/loaning and sample management. Managing international deliveries and attaching the relevant invoices and documentation needed for customs. ∙ I also oversaw the social media team designing weekly emails on Klaviyo for both buyers and our customer base.
Arlettie ParisFashion Assistant
Jun. 2019 - Nov. 2019London, United Kingdom•Working for a luxury pop up fashion boutique in central London selling luxury brand clothes at sample prices to exclusive clients. Brands including: Dolce and Gabana, Paul Smith and Hugo Boss. Working on the shop floor selling face to face to the customers over a 10 hour day.
• Managing a team of 5 interns setting them daily targets and organising the set up and take down for each luxury brand.
Gold Key MediaPublisher Account Manager
Dec. 2018 - Feb. 2020London, United KingdomGKM represent 300 international publishers sampling and selling over 60 million magazines copies per year helping to improve their revenue streams. •Managing the accounts across the UK and internationally. •Holding meetings with publications to discuss advertising space, brand partnerships and distribution. •Managing 3 account executives, delegating tasks and reporting back to my director. •Setting team KPIs and presenting reports at the monthly meetings. •Generating new accounts for the business pitching to venues and negotiating contracts. •Liaising with the executives on invoices and delivery logistics.
•Selling digital media and print across the UK and internationally.
Pro:Direct SportFashion Stylist
Jul. 2017 - Jun. 2018• Styled outfits closely working with photographers on in-house and location shoots. I assembled outfits from our stock making sure the shoots met the aesthetic for the website. • I pitched ideas of themes and trends to include in each shoot through accessories and liaised with fashion buyers on what we sourced, in order to meet the modern on trend customer.
• Sourcing the relevant items from the warehouse and making sure all clothes were returned from PR and press shoots.
• Admin in the fashion cupboard, prepping and organising clothes, checking them in online in and out of the room and updating look-book files. • Checking the stock list and price information before publishing images on the site.
FAWW GALLERYCo-Founder
Oct. 2015London Since university and in my spare time I set up a gallery with a friend which has had great success. My friend now runs it full time with a team of interns as i focus on my career in fashion but my days on the markets and running events have been the basis of my sales and client facing experience. Art gallery representing avant-garde artists in screen print, design and illustration. Since 2018 we have held over 10 exhibitions and worked at multiple art fairs across London, the UK and internationally. We have since gained a permanent space at Netil Market in Hackney and run exhibitions now in our bigger space within Netil House. • Organising exhibitions: coordinating, the press and guest-list and the delivery of the artwork. Writing exhibition text, press releases. • Working at art fairs, selling face to face with customers and to art collectors at exhibitions. • Marketing the artist’s work on our website, social media, running instagram and facebook ads and sending mailouts using mailchimp and klaviyo. • Sourcing the art work from around the world and building a good relationship with artists and collectives. • Negotiating contracts with boutiques to stock the artwork on a consignment basis across London.
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