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Work Background
Glamorgan CricketBusiness Development Manager
Jan. 2024 - Mar. 2025Cardiff, Wales, United Kingdom
Hjem Home LtdCompany Director
Mar. 2021 - Apr. 2025United Kingdomhjem / home is a luxury wellness brand offering a consciously crafted collection of crystal-infused candles, diffusers, and body salts. Designed to promote intentional living and emotional well-being, our products are rooted in ritual, empowerment, and minimalist elegance.
Barney & BeauCompany Director
May. 2017 - Jun. 2023United KingdomAs the Company Director of an ethical children’s lifestyle brand, I steer vision, strategy, and growth, ensuring optimal outcomes in time, scale, and cost. My hands-on leadership style and proven track record propel success in this dynamic business landscape. Business Concept & Vision: Develop the brand's concept and vision aligning with mission and values.
Market Research: Conduct thorough research to identify target demographics, preferences, and trends.
Comprehensive Business Plan: Create a detailed plan including goals, financial projections, sales targets, and growth strategies.
Supplier Partnerships: Establish reliable relationships with manufacturers and suppliers for sourcing.
Sustainable Packaging Design: Collaborate on eco-friendly, visually appealing packaging reflecting the brand's identity.
E-commerce Website Development: Create a user-friendly e-commerce platform aligning with brand aesthetics.
Product Prototyping: Oversee creation of product prototypes meeting quality and design standards.
Engaging Content Creation: Develop compelling, informative content to educate and engage the audience.
Legal Compliance: Ensure all brand aspects adhere to legal requirements and industry standards.
Budget Management: Create and manage budgets for branding, web development, product design, and startup expenses.
Strategic Project Planning: Develop comprehensive project plans aligning objectives, scope, timelines, resources, and budgets with the brand's strategy for synergy and measurable outcomes.
The Posh Fish & Chip Co LtdCo-Founder
Apr. 2014 - Sep. 2022United KingdomAs an innovative co-founder of an upscale fish and chip brand with multiple locations, I've been integral to the brand's journey, managing everything from inception to daily operations. My approach involves a project management-centric strategy, treating each aspect as a project with defined goals, timelines, and resource allocations. I've implemented project management methodologies to ensure efficient execution and measurable outcomes. Business Concept & Vision: Developed the brand's concept and vision in alignment with the company's mission and values.
Market Research: Conducted thorough market research to identify target demographics, preferences, and trends.
Comprehensive Business Plan: Created a detailed business plan encompassing goals, financial projections, sales targets, and growth strategies.
Supplier Partnerships: Established strong relationships with manufacturers and suppliers for reliable sourcing.
Sustainable Packaging Design: Collaborated on eco-friendly, visually appealing packaging reflecting the brand's identity.
E-commerce Website Development: Created a user-friendly e-commerce platform aligning with brand aesthetics.
Product Prototyping: Overseen creation of initial product prototypes ensuring quality and design standards are met.
Engaging Content Creation: Developed compelling, informative content to educate and engage the audience.
Legal Compliance: Ensured all brand aspects adhere to legal requirements and industry standards.
Budget Management: Created and managed budgets for branding, web development, product design, and startup expenses.
Strategic Project Planning: Developed comprehensive project plans outlining objectives, scope, timelines, resources, and budgets. Aligned project goals with the brand's overarching strategy for synergy and measurable outcomes.
City Girl Events and Media ManagementOwner
Mar. 2012 - Mar. 2015CardiffWorking on a variety of projects for businesses in and around the City of Cardiff. Those businesses include magazines, hotels, salons and boutiques. My assignments are varied dependent upon the business but generally include:
• All aspects of social media
• Managing advertising budgets
• Marketing strategies/plans/structures
• Event planning
• Liaising with magazines/press • Writing reviews and press releases
• Designing and placing adverts One particular project I worked on was for City Life Magazine, a luxury lifestyle publication distributed in and around the City of Cardiff. My role included building relationships with existing and new accounts and developing the business, writing reviews for editorial content and putting together the social pages. I launched my own column within the magazine that detailed my whereabouts during the summer period. I attended openings and events and wrote about each one in detail. I also took along a photographer to record the events images and structured the social pages to include the most relevant people on the social scene.
As part of my involvement in the business I liaised with various companies to put together mutually beneficial marketing plans that could further promote the image of the magazine. The role gave me a valuable insight into magazine advertising and helped me to launch my pseudo character 'city girl' along with further increasing my network in the City.
Tikkity BooOwner
May. 2004 - Feb. 2012As the visionary Founder of an imaginative children's lifestyle concept store, I've steered every aspect of the brand's journey - from inception to seamless daily operations. My commitment to the brand's success is powered by a project management-centric approach, ensuring optimal results in time, scale, and cost. With a keen eye for detail and a passion for excellence, I'm dedicated to propelling the brand to new heights while maintaining the highest standards of quality and efficiency. Business Concept & Vision: Developed the brand's concept and vision aligning with the company's mission and values.
Market Research: Conducted thorough market research to identify target demographics, preferences, and trends.
Comprehensive Business Plan: Created a detailed business plan encompassing goals, financial projections, sales targets, and growth strategies.
Supplier Partnerships: Established strong relationships with manufacturers and suppliers for reliable sourcing.
Sustainable Packaging Design: Collaborated on eco-friendly, visually appealing packaging reflecting the brand's identity.
E-commerce Website Development: Created a user-friendly e-commerce platform aligning with brand aesthetics.
Product Prototyping: Overseen creation of initial product prototypes ensuring quality and design standards are met.
Engaging Content Creation: Developed compelling, informative content to educate and engage the audience.
Legal Compliance: Ensured all brand aspects adhere to legal requirements and industry standards.
Budget Management: Created and managed budgets for branding, web development, product design, and startup expenses.
Strategic Project Planning: Developed comprehensive project plans outlining objectives, scope, timelines, resources, and budgets. Aligned project goals with the brand's overarching strategy for synergy and measurable outcomes.
Morgan Retail UK LTDHuman Resources Training Development Manager
Jan. 1998 - Dec. 1999London, England, United Kingdom* Develop and implement strategic personnel development plans, aligning with organisational goals to enhance employee skills, knowledge, and performance. * Conduct needs assessments to identify skill gaps and create targeted development programs. * Design, deliver, and monitor training initiatives to support growth. * Collaborate with department heads for personalised development plans. * Oversee mentorship, leadership, and talent programs. * Manage recruitment, facilitate management appraisals, and lead organisational efficiency and staff alignment. * Partner with external training providers for specialised training. * Utilise diverse learning methodologies. * Maintain training records and stay updated on industry trends. * Provide guidance and encourage continuous learning. * Collaborate across departments to integrate development strategies. * Ensure compliance with relevant laws and regulations.
Morgan Retail UK LTDTraining & Recruitment Officer
Jan. 1997 - Dec. 1998London, England, United Kingdom* Develop and implement effective recruitment strategies and processes to attract and hire qualified candidates.
* Source potential candidates through various channels, including job portals, referrals, and networking events.
* Conduct initial screenings, interviews, and assessments to evaluate candidates' qualifications and fit for the organisation.
* Collaborate with hiring managers to understand job requirements, create job descriptions, and tailor recruitment approaches accordingly.
* Manage the end-to-end recruitment lifecycle, including offer negotiations, onboarding, and orientation of new hires.
* Design and deliver training programs to meet organisational and employee development needs.
* Identify training needs through performance evaluations, feedback, and consultation with department heads and managers.
* Develop training materials, modules, and resources to support various training programs and initiatives.
*Coordinate and schedule training sessions, workshops, and seminars, ensuring smooth logistics and participant engagement.
* Evaluate the effectiveness of training programs and recommend improvements or adjustments based on feedback and outcomes.
* Keep abreast of industry trends, best practices, and innovations in training and recruitment.
* Maintain accurate and up-to-date records of candidates, training participants, and relevant training materials.
* Provide guidance and mentorship to employees, assisting in their career development and growth within the organisation.
* Assist in creating and implementing policies and procedures related to recruitment, onboarding, and employee development.
* Collaborate with cross-functional teams to ensure alignment between recruitment and training efforts with organisational goals and objectives.
* Stay updated with changes in employment laws, regulations, and compliance requirements related to recruitment and training.
MORGAN RETAIL UK LTDTraining & Recruitment Officer
Jan. 1997 - Jan. 1998London, England, United Kingdom* Develop and implement effective recruitment strategies and processes to attract and hire qualified candidates. * Source potential candidates through various channels, including job portals, referrals, and networking events. * Conduct initial screenings, interviews, and assessments to evaluate candidates' qualifications and fit for the organisation. * Collaborate with hiring managers to understand job requirements, create job descriptions, and tailor recruitment approaches accordingly. * Manage the end-to-end recruitment lifecycle, including offer negotiations, onboarding, and orientation of new hires. * Design and deliver training programs to meet organisational and employee development needs. * Identify training needs through performance evaluations, feedback, and consultation with department heads and managers. * Develop training materials, modules, and resources to support various training programs and initiatives. *Coordinate and schedule training sessions, workshops, and seminars, ensuring smooth logistics and participant engagement. * Evaluate the effectiveness of training programs and recommend improvements or adjustments based on feedback and outcomes. * Keep abreast of industry trends, best practices, and innovations in training and recruitment. * Maintain accurate and up-to-date records of candidates, training participants, and relevant training materials. * Provide guidance and mentorship to employees, assisting in their career development and growth within the organisation. * Assist in creating and implementing policies and procedures related to recruitment, onboarding, and employee development. * Collaborate with cross-functional teams to ensure alignment between recruitment and training efforts with organisational goals and objectives. * Stay updated with changes in employment laws, regulations, and compliance requirements related to recruitment and training.
Morgan Retail UK LTDRetail Concession Manager
Jan. 1996 - Dec. 1997Cardiff, Wales, United Kingdom* Oversee the daily operations and performance of the retail concession within a larger retail establishment.
* Develop and implement effective sales and marketing strategies to drive revenue and achieve sales targets.
* Manage and lead a team of sales associates, providing coaching, training, and performance evaluations.
* Create and manage staff rotas to ensure adequate coverage during peak business hours, special events, and seasonal sales.
* Coordinate and manage all seasonal sales, including planning promotions, discounts, and themed displays to boost sales during peak seasons.
* Ensure excellent customer service by maintaining a customer-centric approach and promptly addressing customer inquiries and concerns.
* Monitor inventory levels, conduct regular stock checks, and coordinate with procurement to ensure adequate product availability and variety.
* Analyse sales data and trends to identify opportunities for growth and make informed business decisions. * Implement visual merchandising standards to enhance the presentation and appeal of the concession area.
* Monitor and adhere to budgetary constraints, controlling expenses while maximizing profitability.
* Conduct regular audits to ensure compliance with company policies, procedures, and safety regulations.
* Maintain a clean, organized, and welcoming concession area to enhance the overall shopping experience.
* Develop and maintain positive relationships with the host retail establishment and work collaboratively with their management team.
Prepare and present reports on sales, operational performance, and key metrics to senior management.
Morgan Retail UK LtdRetail Concession Manager
Jan. 1996 - Jan. 1997Cardiff, Wales, United Kingdom* Oversee the daily operations and performance of the retail concession within a larger retail establishment. * Develop and implement effective sales and marketing strategies to drive revenue and achieve sales targets. * Manage and lead a team of sales associates, providing coaching, training, and performance evaluations. * Create and manage staff rotas to ensure adequate coverage during peak business hours, special events, and seasonal sales. * Coordinate and manage all seasonal sales, including planning promotions, discounts, and themed displays to boost sales during peak seasons. * Ensure excellent customer service by maintaining a customer-centric approach and promptly addressing customer inquiries and concerns. * Monitor inventory levels, conduct regular stock checks, and coordinate with procurement to ensure adequate product availability and variety. * Analyse sales data and trends to identify opportunities for growth and make informed business decisions. * Implement visual merchandising standards to enhance the presentation and appeal of the concession area. * Monitor and adhere to budgetary constraints, controlling expenses while maximizing profitability. * Conduct regular audits to ensure compliance with company policies, procedures, and safety regulations. * Maintain a clean, organized, and welcoming concession area to enhance the overall shopping experience. * Develop and maintain positive relationships with the host retail establishment and work collaboratively with their management team. Prepare and present reports on sales, operational performance, and key metrics to senior management.
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