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Work Background
Darnel EmbalagensMarketing Manager | Digital Marketing, Growth and Trade Marketing
Jan. 2024Curitiba- Preparation, deployment and execution of marketing planning (Trade Marketing, Digital Marketing and Performance), aligned with the company's strategic objectives.
- Monitoring and analysis of the main KPIs, focusing on optimizing performance and maximizing results.
- Monitoring the performance of each marketing channel, identifying opportunities for improvement and implementing corrective actions.
- Campaigns for point-of-sale activations to increase brand positioning, with strategies focused on each type of customer.
- Category management to identify the ideal mix by type of customer
- Responsible for managing the training area, ensuring the continuous training of the marketing team.
- Implementation of the digital marketing area, as well as inbound marketing, SEO strategies, paid traffic, social networks and lead generation for each type of channel.
- Management of the brand portfolio at national level
- Monitoring performance indicators of the commercial team
- Identification of potential and market share management
- Campaign management to boost performance
- Management and development of the Marketing, Market Intelligence and Training team.
DarnelTrade Marketing and Digital Coordinator
Jun. 2023 - Jan. 2024Curitiba, Paraná, Brasil
Reclame AQUICoordenadora de Marketing de Performance | Growth
May. 2023 - Jun. 2023
Reclame AQUISales Marketing Coordinator B2B
Jun. 2021 - Jun. 2023- Planning and strategic management of the marketing team. - Develop marketing actions focused on the sales funnel to capture leads, providing sellers with more qualified leads that are engaged with Reclame AQUI products. - Develop Inbound and Outbound Marketing materials to generate leads and better qualification. - Identify potential business opportunities in the retail and technology market for internal improvements. - Content planning, rich materials and co-marketing partnerships (Programmatic media) - Execute campaigns and actions with the objective of generating demand, engaging customers using digital and offline channels (including events). - Organization and management of the marketing team - Monitoring and reporting for OKR's and KPi's
vhsys - Sistema de Gestão EmpresarialSenior Channel Marketing Analyst
Nov. 2019 - Jul. 2021Curitiba, Paraná- Development of a business plan for new channels (online and offline media campaigns, strategic marketing plan, action and measurement, campaigns to capture new leads, sell in and sell out actions, projection and potential mapping) - Creation of inputs with a focus on added value (Sales content, ebooks, blog content, e-mail, newsletter) - Contribution with new ideas for entering new channels (campaigns, projects, process implementation and improvements) - Supporting potential channels for large-scale sales - Assistance to the Hunter and Farmer team in the care of each subsequent portfolio (training, campaigns, content, insights, among others) - Processes for entering new channels strategically (through campaigns, actions, project implementation) - CRM implementation (hubspot)
Casa dos InsightsJunior Digital Marketing Analyst
Jan. 2019 - Dec. 2019São Paulo e Região, Brasil- Development of marketing planning; -Preparation of content (texts, images, videos, gifs, etc.), publication on media platforms according to the business plan strategies (Facebook Ads, Instagram Ads, LinkedIn Ads and Youtube, Google Adwords); -Special media demands (promotion of events, lectures, launches, etc.); -Measuring the execution of strategies to propose continuous improvement actions on each platform aiming at values and return invested; -Implementation of Inbound Marketing strategies based on Content Marketing references, with SEO optimization, keywords; -Continuous reports aimed at improving the investment of funds; -Development of a ChatBot with Artificial Intelligence to automate marketing proposals and facilitate campaigns, along with broader dissemination. -Continuous sending of Email Marketing; - Monitoring Marketing KPIs with a focus on optimizing results
Votorantim CimentosTrade Marketing and events
Jul. 2016 - Jun. 2018São Paulo, São Paulo- Support in the execution of the strategic trade marketing plan and initiatives developed for different targets in sales channels;
- Consolidation of training for secondary target, reports, composition and closure of campaigns at the Point of Sale, focusing on sell in and sell out, sales promotion and merchandising;
-Working with commercial KPIs;
- Support to the sales team by executing and implementing campaigns, support in the development and production of MPDV and its application, separating by segment and audience as a form of strategy;
- Budget control for better development;
- Routes in our target audience as a qualitative and quantitative research method for product development;
- Preparation and monitoring of briefings with agency for launch events and cocktails;
Editora Nean - It HomeGraphic designer
Jan. 2016 - Jun. 2016São Paulo, São PauloResponsible for the creation, advertising and publishing of It Home Magazine. Video production and editing. Transformation and delivery of Offline media to online media in an application. Productions carried out with the help of the Adobe package (Illustrator, Photoshop, InDesign). Delivery through apps and QR CODE, content creation and interviews with engineers, architects and designers.
E-dealsMarketing service and planning
Oct. 2014 - Jan. 2015São Paulo, São PauloResponsible for layout planning and creation of posts and media publications (Facebook, Instagram and Blogs). Market research for website improvement. Holding meetings, creating agendas and new ideas for client prospecting and growth.
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