Red BullHead of Digital Programming, Red Bull Media Network Canada
Sep. 2020 - Apr. 2022Toronto, Ontario, CanadaDepartment lead for strategic programming of Owned (RedBull.COM, Red Bull TV) and Social Media Platforms (YouTube, Instagram, Facebook, TikTok, Twitter, Twitch, Discord) for Canada. Responsible for attracting and engaging Red Bull’s key audiences across the marketing funnel by ensuring the right content was produced and published at the right time and on the right platform.