Jessica Nathanson - Senior Marketing Manager, MAS Medical Staffing

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Work Background

MAS Medical StaffingSenior Marketing Manager

Dec. 2023• Lead a high-performing marketing team of seven with a $1.2M annual budget, driving brand awareness and lead generation across multiple business lines. • Develop and execute company-wide marketing strategies, aligning brand messaging and demand generation with business goals. • Influence executive decision-making through data-driven marketing insights shaping annual business planning. • Reduced caregiver acquisition costs through targeted email campaigns. • Design and implement multi-channel marketing strategies for B2B, B2C, and B2B2C, resulting an increase in B2C leads and securing new deals from existing clients. • Drive revenue growth by launching a B2B2C platform, improving market positioning and client acquisition. • Strengthen partnerships by launching a high-impact referral program with a SaaS partner. • Develop a data-driven marketing funnel with ROI analysis to optimize campaign performance and resource allocation. • Implement AI-driven SEO strategies, expanding digital reach and lead generation. • Advise senior leadership, aligning marketing with sales and product teams to drive caregiver acquisition, facility partnerships, and private payer expansion. • Lead talent development, mentoring the marketing team and fostering innovation and continuous improvement.

MedMinderDigital Marketing Manager

Jan. 2022 - Jan. 2023Needham, Massachusetts, United States•Created GTM efforts using best practices on buyer personas and customer journey development including digital and print sales collateral •Drove lead generation through targeted email, ad campaigns, SEO, and thought leadership •Quickly grew organic social media following by 12% with no ad budget •Developed and implemented new brand guidelines across brand identity, new website development and communications to align with sales strategy physical space and communications •Coordinated production of instructional video including scriptwriting and external video production •Managed communication efforts during a ransomware attack •Successfully onboarded HubSpot, streamlining marketing operations •Worked with external development teams to create seamless integrations between HubSpot and Salesforce •Managed and attended industry conferences and events MedMinder is a medication adherence solution that encompasses both pharmacy services and a Class II medical device both B2B and B2C. Our digital platform changes how we measure medication adherence.

CatapultEmail Marketing Specialist

Jan. 2022 - Jan. 2022Boston, Massachusetts, United States• Collaborated with brand, PR, content, and product teams to created cohesive email campaigns using HubSpot and Salesforce, driving MQLs for sales team • Spearheaded content campaign to increase user engagement • Managed monthly newsletter to users and prospects

ContentMXMarketing Manager

Jan. 2020 - Jan. 2022• Manage, develop, implement, analyze and optimize demand generation marketing campaigns geared towards user adoption of company software platform as well as company branding. •Increased user engagement by 46% YOY. •Grew users by 15% in one year. • Create and maintain all marketing collateral and vehicles. • Develop and execute partner bi-weekly newsletter and online blog. •Oversee website redesign; collaborate with designers, edit and maintain content and layout. •Direct call center team and create campaign collateral. •Conduct user interviews for journal articles and case studies. ContentMX is a through-channel marketing automation tool focused on enabling distributors and channel partners to better sell and market vendor products and solutions.

Hearst TelevisionDigital Ad Products Manager

Jan. 2019 - Jan. 2020• Manage digital accounts for 13 TV stations across the country • Help train Account Executives on Hearst digital product offerings •Train Digital Client Service Coordinators on products, procedures, and digital reporting •Strategize with Digital Sales Directors and account executives on digital campaigns in order to achieve optimal campaign performance •Troubleshoot performance issues •Work with Ad Operations team to ensure correct campaign set up, quality optimizations, and outstanding performance •Generate weekly, monthly and custom performance reports •Educate stations on understanding and utilizing data •Work with technology partners to create cohesive partnerships that bring quality products to Hearst

Hearst TelevisionDigital Client Service Coordinator

Jan. 2018 - Jan. 2019Needham, Massachusetts• Manage digital campaigns from inception to execution and analysis • Assist in sales process with RFPs and client strategy meetings • Advise Account Executives on industry standards • Optimize campaigns against given KPI’s to ensure highest performance • Lead strategy meetings with clients to review analytics reports and plan next steps

GateHouse MediaNational Advertising Coordinator

Jan. 2017 - Jan. 2018• Support National Sales Directors in all areas pertaining to growth of Top 60 accounts as well as prospective efforts for new opportunities • Gather, analyze and recommend strategies for growing revenue in all GateHouse markets (over 675 newspaper) • Provide mapping and competitive analysis for proposals • Act as a liaison between GateHouse papers and National Sales Directors • Created database of contacts and relevant information for sales team • Oversee day-to-day operations of national advertising placement and customer service with both the advertising agencies and papers • Manage accurate, up-to-date records of client and market data • Work with Marketing to create proposals, collateral for Sales and Marketing teams • Support Senior Digital Sales Planner in planning and optimizing digital campaigns

2Life CommunitiesDirector of Generations Together

Jan. 2011 - Jan. 2017• Manage all intergenerational programming for JCHE’s four locations in Brighton, Newton (2), and Framingham • Develop and execute event strategy, tactical plans and project manage all aspects including logistics, onsite execution, audience acquisition and post event analysis for our participation to be used for future events • Initiate and foster partnerships throughout the greater Boston and MetroWest areas • Lead and coordinate cross-functional teams through in-person meetings and conference calls and progress measurement activity which bring distinct, specific projects to completion both on time and within budget • Manage calendar, budgets, forecast and compile reporting metrics for department •Assist in grant writing to fund programming •Manage and motivate small team • Present to audiences of all sizes within various organizations and schools about the importance of intergenerational programming, and educate the community about aging issues

2Life CommunitiesInteregenerational Programming Coordinator

Jan. 2011 - Jan. 2011• Database management and strategy to aid in recruitment and program development • Market research to analyze program outcomes and develop more successful programs • Administrative work connected to programming, scheduling, and maintaining relations with outside partners •Heavy logistics execution

ProMedia Inc.Media Planner

Jan. 1999 - Jan. 2002Natick, MA• Created multi-million dollar media plans including print, TV and radio ad placements for clients including Staples, Home Goods, Agilent and various high tech companies • Presented plans and recommended strategic visions to senior managers at client companies •Negotiated advertisement pricing and purchases with print, TV and radio on behalf of clients • Managed, trained and supervised Assistant Media Planner