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Work Background
Breakbeat MediaChief Creative Officer
Apr. 2021• Building a top-notch podcast network startup from conception through execution.
• Researching and booking hosts and other talent across the network.
• Overseeing all creative planning, including social media, public relations (PR), internal/external communications, and production.
Burrell CommunicationsPublic Relations
Dec. 2019 - Apr. 2021• Led national brand engagement public relations programs and media relations efforts for McDonald’s USA African American consumer market (AACM).
• Worked as part of an integrated team to develop and execute cross-discipline projects.
• Pitched and oversaw activations from planning through execution/evaluation, often secured world-class talent to participate in programming.
• Created and provided social media strategy and content creation for various brand campaigns and monitored/evaluated social media conversations.
• Developed essential media materials, such as press releases, program messaging, and client talking points for various brand executions and POVs.
• Secured media interviews with top-tier AACM outlets with appropriate spokespeople, including brand representatives and celebrity partners.
• Closely monitored public relations program budgets.
• Actively participated in and provided support for client meetings by routinely monitoring and tracking media clips/impressions and reporting results to agency-client team.
• Proofread PR materials and new business proposals across the McDonald’s account.
EBONY MediaDirector Of Brand Marketing
Aug. 2017 - Dec. 2019Greater Chicago Area• Positioned EBONY/JET in a competitive space within the market by executing key messaging, driving awareness and obtaining the desired audience response/conversion. • Supported the sales team by creating customized concepts for clients, participating in sponsorship sales calls/meetings for all EBONY/JET activations and coordinating with EBONY/JET internal and agency teams to guarantee efficient progress of workflow and deadlines. • Researched and created internal and external presentations for RFP deliverables, campaign performance results and company communications.
• Planned, managed and executed all events while also acting as a red-carpet correspondent.
Muller & Monroe Asset Management, LLCProject Manager
Nov. 2016 - Aug. 2017Greater Chicago Area• Worked with the investment team by overseeing the portfolio database, sourcing potential fund investments, monitoring existing funds and completing investment memos.
• Handled the ongoing operations of the sales & marketing team by researching potential sales targets, preparing target review packages, writing and delivering all internal and external communications and marketing materials, responding to RFPs and organizing and executing the annual fund-of-funds meeting.
• Supported the back office by streamlining the functionality of various high-level systems, creating new processes and guidelines, and training staff on new and updated protocols.
New Chapter EntertainmentDirector of Branded Entertainment
Jul. 2015 - Nov. 2016Greater Chicago Area• Collaborated with internal and external partners to develop media plans for various brands, talent and organizations.
• Managed day-to-day operations by overseeing the execution and results of all account campaigns, developing strategic marketing briefs, staffing projects and creating budgets and schedules.
• Secured new business opportunities by networking with and utilizing extensive list of industry contacts, pitching creative concepts, researching and responding to RFPs, and negotiating final logistics with partners and clients.
• Developed and sold content by creating concepts, nurturing relationships with networks and training and coaching talent.
Harpo Productions / OWN: The Oprah Winfrey NetworkProducer & Development Specialist
May. 2011 - Jul. 2015Chicago, IL• Produced award-winning broadcast/digital content and created live-tweeting campaigns consumed and engaged by millions. In turn, aligned Oprah and OWN in an increasingly competitive television landscape and drove OWN’s sustained success from a start-up to a top cable network.
• Acted as a talent liaison and Oprah representative by researching and overseeing the booking and production of talent, resulting in the highest-rated episodes since OWN’s inception and a double-digit growth in viewership across the network. • Conceived, launched and produced “Oprah’s Lifeclass” and the award-winning primetime show, “Iyanla: Fix My Life.”
• Managed media budgets of $30,000+ and crews of 20+ while producing exclusive interviews and primetime specials.
The Oprah Winfrey ShowProduction & Development Intern
Aug. 2009 - May. 2011
NBC NewsEntertainment News Intern
Dec. 2008 - Jan. 2009Chicago, IL (WMAQ)Controlled online content, wrote and produced compelling entertainment and human interest stories involving iconic news subjects.
ViacomVH1 Consumer Marketing: Digital Media and Promotions & Partnerships Intern
Jun. 2008 - Aug. 2008New York, NYHandled many facets of the department. Created and managed online content, organized key events, such as the annual Hip Hop Honors and Rock Honors weeks and launched guerilla marketing campaigns.
Duke UniversitySports Information Statistician
Sep. 2005 - May. 2009Durham, NCGained access to all sporting events and became a member of press row with priority seating. Kept detailed statistics and book information for various athletic teams.
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