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Work Background
ParamountSr. Creative Director
May. 2023New York, United States
Showtime Networks IncSr. Creative Director
Jan. 2011 - Nov. 2023• Direct creative and develop launch strategy for web, broadcast and print tactics for CBS’ series including “The Good Wife” and “Harper’s Island”; produce trailers for CBS upfronts.
• Lead creative teams to develop and execute promotional campaigns/strategies for Showtime Original Series such as “Dexter”, “Weeds”, “Californication,” and “Shameless,” including off-air/on-air television, radio, and online spots.
• Manage creative strategy and development of digital content for Sho.com and Showtime’s online communities. • Develop branding strategies and creative for Showtime Networks, CBS, and The CW Network.
• Research and propose new partnerships and process for outside creative development.
• Identify and resolve redundant workflow and outdated procedures. • Develop and implement new processes for internal creative development and sharing.
• Create mentoring strategies and opportunities within broadcast department.
Showtime Networks IncCreative Director
Jan. 2008 - Jan. 2011• Concept with creative teams to redefine brand personality for Showtime’s multiplex networks, including The Movie Channel.
• Write and Produce campaign spots for all original series including “Homeland,” and “The Borgias.”
• Present creative campaigns to internal department heads as well as partners/clients.
• Identify unique marketing platforms, and develop creative accordingly.
• Direct talent and crew on location for promo shoots and interstitial stunts.
• Supervise and approve producer’s scripts and edits for tune-in and image promos.
FreelanceProducer
Jan. 2005 - Jul. 2009Conceive, write, and produce on-air promos for HBO and The Food Network. Edit webisodes for online show "24 Hours with Poetri" for Fuzion Entertainment, LLC.
Write and produce commercials for Tiki Lounge Editorial for clients such as "Crest."
Produce environmental public service announcements for Jackfruit Inc.
Executive Producer - Documentary Film "Wild Horses of the Eastern Barrier Islands"; conduct interviews, scout locations, camera work.
Showtime Networks IncSenior Producer
Mar. 2004 - Jan. 2008Conceptualized and produced brand/image launch campaigns of niche networks such as Showtime Women and ShoNext.
Conceptualized and produced corporate cross promotional directives; such as sweepstakes spots and web tie-ins.
Cast and direct voice-over talent, supervise sound mixes.
Supervise post-production schedules and on-line edit sessions.
Consult on graphic design and original music production.
Showtime Networks IncWriter/Producer
Mar. 1999 - Mar. 2004Supported creative teams and managed post production schedules of re-launch & redesign of The Movie Channel and Flix.
Wrote, produced, and edited (off-line) broadcast and radio promotions for theatrical titles and original series for Showtime and multiplex networks.
Developed on-air branding elements and long-form interstitial programming for Showtime and multiplex networks.
Horizon Media IncJr. Account Executive
Sep. 1997 - Mar. 1999Directed and maintained media budgets and campaigns of direct response, retail, and cable/entertainment clients.
Developed marketing objectives and executed advertising strategies for television, radio, print and outdoor media buys.
Reconciled billing and evaluated success of chosen strategies.
Horizon Media IncAssistant Television Buyer
Mar. 1997 - Sep. 1997Negotiated with local stations to obtain best rates and placement for clients' spots according to desired target audience.
Placed media buys and adjusted schedule according to actual ratings figures.
Analyzed sales and consumer data to ensure effectiveness of media campaign.
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