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Work Background
VaynerMediaSenior Strategist
Apr. 2024 - Dec. 2024New York City Metropolitan AreaClients Include: Pepsi Blue Can, MUG Root Beer, Cheetos, Lipton Iced Tea, Brisk Tea • Led social strategy ideation for turnkey campaigns including Cheetos' "Deja Tu Huella" campaign.
• Led day to day social strategy for Cheetos & MUG Root Beer, leading to positive growth in social engagement & following MoM for both brands. • Increased follower growth for MUG Root Beer Socials by 13,000% and average monthly views by 15,000% on Instagram and Tiktok in under 10 months by constantly monitoring and engaging with social conversation about the brand and category and using those insights to inform our creative process.
AtoboyExtern
Nov. 2023 - Jan. 2024New York City Metropolitan Area
Institute of Culinary EducationCulinary Student
Feb. 2023 - Jan. 2024New York, United StatesVlogged my experience on IG & TikTok: @theconfuseditalian
VaynerMediaStrategist
May. 2022 - Apr. 2024New York City Metropolitan AreaCurrent Clients: Pepsi, Cheetos, MUG Root beer Past Clients: Ciroc, Don Julio, Crown Royal, Express, European Wax Center, Dashing Diva, Aerie, Zappos
VaynerMediaPost Creative Strategist
Jun. 2021 - May. 2022New York City Metropolitan AreaClients include: European Wax Center, L-Nutra (Fast Bar), Panera Bread, WarnerMedia LATAM, Express • Ongoing monitoring of brand social channels & relevant online conversations looking for highest impact opportunities to engage (including proactive identification of conversations & communities strategically and creatively relevant for the brand)
• Construct biweekly creative briefs on consumer targets, strategic cultural insights, and creative approaches for social across L-Nutra and EWC brands.
• Craft and present biweekly/monthly performance reports that communicated qualitative consumer engagement, strategic learnings, and content implications to the client.
Venture For America2021 Fellow
Nov. 2020 - May. 2021Venture For America is a selective two-year entrepreneurship fellowship (11% acceptance rate) that serves to create economic opportunity in American cities. VFA Fellows complete intensive training and commit to working at a high growth company in an emerging startup ecosystem. VFA’s goal is to spark job growth in cities that need it by sending their top-talent to help grow the businesses that will make it happen.
Procter & GambleConsumer & Market Analyst Intern
May. 2020 - Aug. 2020📝 Skills: data analysis, cross functional teamwork, market research, web design, social media strategy
• Analyzed Y1 Performance of Febreze Small Spaces by using Nielsen Answers to complete a distribution analysis for top 4 Febreze key retailers to identify distribution opportunities
• Centralized top 3 focus areas for complaints about Febreze Small Spaces re-stage in market and identified opportunities for R&D to further research
• Developed automated way to synthesize 80+ documents and competitive understanding for a new initiative by creating internal page to create an intuitive user experience for P&G employees interested in learning about wellness space initiatives in Fabric & Home Care
• Created a micro-influencer social media campaign strategy for Instagram and Youtube aiming to increase Febreze Small Spaces brand awareness by 30%
University of MiamiDigital Assistant
Aug. 2019 - Dec. 2020Coral Gables, Florida, United States📝 Skills: social media content management, content creation, copywriting, social media analytics • Utilized copywriting skills to produce bi-weekly articles for the UM Admission Blog and to write the script for the latest virtual campus tour
• Established and managed the official @umadmission TikTok account (200% follower growth rate in 1 month)
• Created dynamic content for and co-managed @umadmission social media accounts with 9K followers
Procter & GambleSophomore Emerging Leaders Program
Jul. 2019 - Jul. 2019Cincinnati, OhioSelected out of 7,000 candidates to attend Procter & Gamble's Sophomore Emerging Leaders Seminar for Consumer Market Knowledge. Four-day trip that took place in Cincinnati, Ohio at the Procter and Gamble headquarters.
NBCUniversal Telemundo EnterprisesDigital Media Intern
Jun. 2019 - Aug. 2019Miami/Fort Lauderdale Area📝 Skills: Effective communication, cross functional teamwork, critical thinking, CMS Management, Mobile App Management, sales communications, budget management, consumer research • Led as coordinator for the execution of all show launches on Telemundo.com & TMas Mobile App • Coordinated the execution of sales sponsorships for Telemundo.com and TMas Mobile App for clients such as Cheerios, Toyota, and the US Army • Participated in cross-departmental collaboration for Product requests & enhancements for new shows like El Secreto de Selena, La Reina del Sur, and Preso No.1 • Managed the budget for the audience development, digital strategy, and social media functions by meeting with teams and clearly establishing their budget for the month • Worked on the upcoming NBC Universal Peacock platform by gathering consumer information for sales pitches
Delta Sigma Pi - Beta Omega ChapterVP of Professional Activities
Jan. 2019 - Jan. 2020📝 Skills: Leadership, organizational skills, networking skills, time management, public speaking
• 100% increase in amount of professional events ever held in our chapter with 8 events being held in the span of 4 months
• Led and executed 8 professional events including our first ever alumni panel event with 5 panelists and over 80 people in attendance to re-establish our alumni network, a business etiquette dinner with over 30 people in attendance and 10 business professionals from the Miami area
• Reinvigorated our professional development program for our 100+ members by collecting responses for requested events and hosting 3 professional development workshops and 2 speaker events (P&G and Ex JP Morgan Executive)
American Marketing Association - UMiamiVP of Programs
Jan. 2019 - Jan. 2020📝 Skills: Leadership, organizational skills, networking skills, time management, public speaking, market research AMA is the leading organization for students in the Miami Business School who are passionate about marketing. Through professional development such as guest speakers, panels, workshops, agency visits, and real-life case studies, we provide members with the resources to take their college career to the next level and secure a job after graduation. As Vice President of Programs, I oversee the Marketing Week Chair and the Case Competition Chair and lead all efforts in professional development. Previously, I served as the Director of Business Development.
Delta Sigma Pi - Beta Omega ChapterAssistant Vice President of Professional Activities
Jan. 2019 - May. 2019
University of MiamiSocial Media Marketing Specialist
Nov. 2018 - May. 2019Coral Gables, FL📝 Skills: social media management, content creation, social media analytics, graphic design, SEO • Established the online presence of the Master of Science in Finance program on Instagram, Facebook, LinkedIn, and Twitter • Designed graphics and create written copy for posts for the Master of Science in Finance Program and the Finance Department • Executed social media strategies with search engine optimization to increase follower engagement and enrollment in the program
University of MiamiBusiness 101 - Team Leader
Aug. 2018 - Dec. 2018📝 Skills: Leadership, organizational skills, networking skills, time management, public speaking • Supervised and taught weekly discussion class of 6-8 freshmen in a course on Cultural Competency in the Global Workplace and Finding Your Personal Branding Your Personal Brand • Facilitated organization, research and presentation of group project, focused on a multi-national corporation on cultural challenges of entry into a new country by that corporation • Acted as liaison between administration and faculty of business school and incoming freshmen to assist in seamless transition into college and business world
University of MiamiResearch Assistant
Aug. 2018 - Dec. 2018Coral Gables📝 Skills: Leadership, organizational skills, public speaking, Qualtrics Software • Managed 30+ students who participate in research sessions at the MBS Marketing Behavioral Lab through Qualtrics software • Collaborated with Ph.D. students to solve any problems regarding studies, participants, and equipment
BenihanaMarketing Intern
May. 2018 - Aug. 2018Aventura, FL📝 Skills: Social media management, content creation, competitive analysis, data analysis, email marketing, copywriting, graphic design • Maximized sales of Benihana, Ra Sushi, and Haru Sushi by analyzing competitive menu prices and presenting new price recommendations for their menus • Drafted and created social content for posts for Benihana, RA Sushi, and Haru Sushi through the use of Hootsuite • Curated monthly email newsletters for RA Sushi’s “The Hookup” with 300,000 subscribers and Benihana’s “The Chef’s Table” with 2 million subscribers • Increased the click-through rate of “The Hookup” by 25% over the course of three months by identifying and adapting content to better suit consumer preferences • Designed one of Benihana's seasonal company magazines for 500+ employees by utilizing graphic design skills on Photoshop and InDesign
American Marketing Association - UMiamiAmerican Marketing Association - Director Of Business Development
Jan. 2018 - Jan. 2019Miami/Fort Lauderdale Area
• Coordinate annual AMA National Case Competition with 35 participants, sponsored by The Wall Street Journal • Manage nine teams utilizing strong communication skills to grasp new ideas and integrate them into desired results for the case competition • Create a comprehensive written report, which exhibits my chapter’s research, creative pitch, budget, and timeline for execution
Optimum7.comDigital Marketing Intern
Jan. 2018 - May. 2018Coral Gables, Florida📝 Skills: SEO, Wordpress, Volusion, copywriting, social media analytics, graphic design • Implemented articles through WordPress and Volusion utilizing excellent copywriting skills and knowledge of search engine optimization to improve visibility and search results of 10+ clients • Generated monthly social media analytics reports for company’s main client as well as creating social content for their Instagram account • Showcased the various functionalities that Optimum7 offers by creating Canva presentations for LinkedIn
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