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Work Background
DDRE GlobalDirector of Digital Marketing
Dec. 2023 - Jul. 2024London Area, United KingdomRecruited as Digital Marketing Director to transform DDRE Global’s digital presence and lead its brand evolution ahead of the launch of its Netflix show Buying London. Renowned for redefining luxury real estate, I spearheaded a comprehensive rebranding initiative and digital strategy to position the brand for long-term growth.
Moët HennessySenior Creative
Jun. 2021 - Oct. 2023Paris, Île-de-France, FranceRecruited as Senior Creative for Hennessy’s in-house digital team, leading digital marketing and communications across nine key markets. Globally recognised as one of the top 100 most influential brands, Hennessy dominates the LVMH wines and spirits portfolio with its unparalleled legacy and market leadership.
8909 DigitalSocial Media Manager / Strategist
Mar. 2019 - Apr. 2021City of Johannesburg, Gauteng, South AfricaHired as one of the founding team members at 8909 Digital, where I managed clients and social media strategies, playing a key role in driving the agency's growth and contributing to a 37% increase in staff. 8909 Digital specializes in creating measurable, insight-driven campaigns rooted in social media best practices.
Grid WorldwideCreative Copywriter
Aug. 2017 - Mar. 2019City of Johannesburg, Gauteng, South AfricaHired as a Creative Copywriter at Grid Worldwide, South Africa’s most awarded design studio, known for its Investment Creative™ approach. I interpreted client briefs to deliver out-of-the-box solutions for global above-the-line and through-the-line campaigns, contributing to the agency’s multi-award-winning work.
ROCKETS BRYANSTONBrand Identity and Design - Intern
Jan. 2017 - Nov. 2018Johannesburg Area, South AfricaMentored by the owner of Johannesburg’s No.1 Tapas bar, Sean Barber subjected me to the sacrifices needed in ensuring Rockets success. During the six-month internship, I had the fortune to work with the Creative Team in developing the new restaurant's Identity.
TEFL English TeachersEnglish Teacher
Jan. 2013 - Jan. 2014ThailandA step into adulthood. Working in a foreign country forced my independence, resilience and engaged my interpersonal skills. Teaching English under the TEFL course I was exposed to a common human truth; our need to connect, interact and communicate.
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