NATIVE VMLLead Strategic Planner
Jun. 2012 - Jun. 2014Cape Town Area, South AfricaResponsible for developing brand and digital communication strategies for key clients such as RCS Financial Services, Old Mutual and Pernod Ricard SA (Jameson, Absolut, Chivas, Malibu), Old Mutual Private Wealth and Nedgroup Investment. Played a key role in implementing the digital strategy for RCS including building a new website, social media and content strategy, and acquisition strategies. Developed the consumer engagement strategy for Pernod Ricard SA to build stronger relationships with today’s consumers and to be prepared for dark marketing.