Patricia Ocana

Value & Mainstream brands - Marketing Head @Mars - Pet Nutrition

Marketing DirectorBrand Marketing ManagerMarketing

𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗮𝗹 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿 with a 𝗠𝗮𝘀𝘁𝗲𝗿 𝗶𝗻 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 at 𝗜𝗘 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝗰𝗵𝗼𝗼𝗹 and 𝗯𝗶𝗹𝗶𝗻𝗴𝘂𝗮𝗹 (Spanish native/English regular business language). 𝗦𝗽𝗮𝗻𝗶𝘀𝗵 𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘁𝘆 I paid my studies at IE Business School with a 𝘀𝗰𝗵𝗼𝗹𝗮𝗿𝘀𝗵𝗶𝗽 I granted for performance and my 𝗼𝘄𝗻 𝘀𝗮𝘃𝗶𝗻𝗴𝘀. I have developed my corporate experience for more than 10 years in relevant 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗚𝗼𝗼𝗱𝘀 𝗦𝗲𝗰𝘁𝗼𝗿 and ecommerce companies such as 𝗣𝗿𝗼𝗰𝘁𝗲𝗿&𝗚𝗮𝗺𝗯𝗹𝗲, 𝗖𝗼𝗹𝗴𝗮𝘁𝗲 𝗮𝗻𝗱 𝗠𝗲𝗿𝗰𝗮𝗱𝗼 𝗟𝗶𝗯𝗿𝗲( eBay LATAM) and Mars (current) in consumer marketing related roles (𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗿, 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗮𝗻𝗱 𝗦𝗮𝗹𝗲𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿) in different countries across Europe, USA and LATAM. I have been recognized in these companies with 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗮𝘄𝗮𝗿𝗱𝘀 for exceeding objectives expectations in different projects I have led. I have also worked as marketing and brand manager expert freelance for different brands and businesses across Europe and Latam. One of the main projects I have developed lately is as Global Brand 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 for Pirulin, a Latin-American company with presence in more than 15 markets and in expansion to USA and Europe. I have designed and implemented a new 𝗯𝗿𝗮𝗻𝗱 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 and including a new 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 global rebranding and commercial strategy that allowed to grow sales 86% in value and 80% in volume (2021 vs. 2020). Additionally, I have co-founded and led a startup also focused on brand and business building in Amazon. I sold my participation after reaching sales of almost 6 digits (in just one year). In all those mentioned positions, I have managed +80M euros investment budgets, have been responsible for 𝗽𝗿𝗼𝗳𝗶𝘁 & 𝗹𝗼𝘀𝘀 (𝗣&𝗟) 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 and delivered 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗴𝗿𝗼𝘄𝘁𝗵. I have worked with regionals projects, have directly led teams up to 20 people and managed 𝗰𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 and multidisciplinary internal and external stakeholders.