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Work Background
Raíz Holistic NutritionFounder and Holistic Chef
Mar. 2018Vancouver, Canada Area●Raíz Holistic Nutrition is a company that focuses on helping busy families, couples and individuals stay healthy and on track with their health goals by getting personalized meals made in their own home. ●Our postpartum meal service includes nutrients that mama needs to revitalize and replenish her nutrient reserves, so she can feel supported and nourished, and can focus on her sacred time of rest and recovery with baby. ●Raíz gives corporate wellness talks and provides healthy corporate lunches and catering services, including personal cheffing for large parties and hosts longtable dinners.
Jive Communications Public RelationsPR Coordinator
Jan. 2014 - May. 2014Vancouver, Canada Area●Developed and executed strategic public relations plans to align clients’ business objectives with public relations goals. ●Project managed the Rosacea Awareness Month public relations campaign for a major skin care line in Vancouver. ●Assisted in the development and implementation of the social media strategy and roll-over for one of the major media rebranding campaigns that Vancouver has ever seen, Virgin Radio to Z953. ●Led the demographic outreach campaigns for two feature film launches across Canada. ●Implemented and executed the social media strategy for multiple social media clients in the film, entertainment and wellness industries. ●Duties: Proactive media outreach. Media writing (press kits, releases, pitches, blogs and media alerts). VIP and media event coordination. Composing award applications. Demographic outreach. Media training. Media list development. Tracking coverage and report development.
Zola Public RelationsPublic Relations Consultant, Founder
May. 2013 - Sep. 2017Remote●Developing and implementing strategic public relations campaigns for companies in lifestyle, tech, social enterprise and NGOs. ●Proactive media outreach: Media pitching, follow ups and interview coordination. ●Media writing: Composing press kits, pitches, media advisories and press releases. ●Media coordination at conferences and events. ●Social media strategy and management: Implemented and executed social strategy, content creation and influencer engagement. ●Media Training: preparation of media training documents. ●Media list database development: Compilation of media contacts for targeted pitching. ●Tracking coverage and report development: responsible for collecting all media coverage to produce monthly and campaign wrap reports.
Yulu Public RelationsAccount Coordinator
Sep. 2012 - Oct. 2013●Proactive Media Outreach: Media pitching, follow ups and interview coordination. ●Media Writing: Composing pitches, media advisories, releases, blog posts and articles for submission. ●Media List Database Development: Compilation of media contacts for targeted pitching. ●Social Media Strategy, Training and Management: Implemented and executed SM strategy, trained clients to take own control of SM platforms, and managed clients SM accounts on a daily basis. ●Media Training: preparation of media training documents and media training calls. ●Coverage Collection and Report Development: collect all media coverage to produce monthly or quarterly reports for clients.
TalkShop Media Inc.Public Relations Intern
May. 2012 - Aug. 2012●Media Outreach: pitching media, follow-ups and interview coordination. ●Media Training: compiled media training documents and assisted on media training calls. ●Media List Database Development: Compiled media contacts for pitching. ●Case Study Composition: Composed material for summarizing client case studies. ●Assisted in planning and execution of PR & media events. ●Kept Key Performance Indicators for monthly reports and gathered coverage to-date.
Landau Luxury CollectiveEvent Coordinator
Nov. 2010 - Jan. 2011● Researched specific industries to build guest list database. ● Logistics and planning for event entertainment. ● Creatively designed luxury auction packages and sourced sponsors.
Surrey Christmas BureauCommunications Officer (Internship)
Aug. 2010 - Nov. 2010●Raised awareness about the organization and its mission on social media platforms. ●Event planning and logistics for the fall 2010 fundraiser. ●Promoted the fundraiser through social media, news releases, posters and other avenues. ●Drafted a Volunteer Policy Manual for the 2010 season. ●Volunteer Recruitment.
Brent Comber OriginalsCommunications Intern
May. 2010 - Aug. 2010North Vancouver, BC●Blog content creation ●Developed the stories for several art pieces and furniture explaining the meaning behind them. ●Created promotional material for trade shows and events. ●Prepared quotes, order confirmations, invoices and prepared shipping.
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