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Work Background
Marketing Manager
SymplyFiMarketing Manager
Jan. 2019 - Jan. 2021Atlanta, GATurnkey marketing and business development activities for start-up telecommunications company. Defined market audience, developed messaging and pricing structure. Led website redesign, deployed digital ad and direct mail campaigns, managed telemarketing & marketing research teams. Led company-wide integration of CRM across sales, marketing, and implementation teams.
Digital Director
BICYCLE RIDE ACROSS GEORGIA INCDigital Director
Feb. 2018Atlanta, Georgia, United States
Marketing Project Manager
Creative, LLCMarketing Project Manager
Oct. 2015 - Jan. 2019Atlanta, GAManage projects, budgets, resources of day-to-day creative production for this marketing firm. Oversaw re-branding efforts for new clients, led WordPress development, and managed sub-contractors to fill client needs and requests.
Creative Manager/Marketing Manager
EasyCareCreative Manager/Marketing Manager
Oct. 2008 - Oct. 2015Norcross, GA• Oversee creative content concepting, production and design for 5 different brands and over 25 products both B2B and B2C, including the Motor Trend Certified national brand • Create and produce customer testimonials, product commercials, event promotional videos • Emotionally connect audiences with product value, resulting in increased social media engagement and increased customer demand • Direct design of marketing pieces, including point of purchase materials, product videos and sales collateral for new product releases • Designed YouTube event pre-roll video garnering 16% click-through rate (while national average is 5%) and 98% engagement rate • Produced YouTube product pre-roll video generating 93% completion rate (while national average is 50%) and 25% click-through rate
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