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Work Background
Lucid BotsVice President of Global Marketing
Jan. 2024 - Jan. 2025Charlotte, North Carolina, United StatesStrategic vision and execution for the marketing function building foundation, driving revenue growth, market expansion, and brand leadership. Working closely with the CEO to align marketing initiatives with business objectives, ensuring Lucid Bots dominates the autonomous robotics market. Led a cross-functional marketing team spanning creative, content, analytics, and demand generation, balancing brand storytelling with data-driven decision-making. By integrating digital marketing, revenue generation, and sales enablement, ensured marketing efforts not only captured market share but also defined the future of robotics in exterior maintenance and construction.
Fun2Market Executive AdvisorsCMO | Partner | Executive Advisor
Jan. 2020Boston, MA, Columbia, MD, Charlotte, NCFun2Market advises executives on marketing strategy, product innovation, brand development, and digital transformation, driving sustained growth and category leadership, consistently delivering double-digit gains in share and revenue for CEOs and investors across companies of all scope, sizes and industries. A creative strategist with a strong corporate marketing foundation and an entrepreneurial, customer-first mindset, identifies and unlocks opportunities to enhance experiences through engaging content, precision segmentation and optimized channel strategies.
Bargain HuntChief Marketing Officer
Jan. 2020 - Jan. 2021Nashville, Tennessee, United StatesAchieved significant revenue growth and increased AOV through strategic marketing initiatives and increased use of new digital marketing techniques. Led store improvement projects to enhance customer experience. Expertly leveraged reverse logistics to create compelling value-driven campaigns. Organized team
JAPONESQUEChief Marketing Officer
Jan. 2019 - Jan. 2020San Francisco County, California, United StatesLed marketing strategy and new positioning for Japonesque Beauty Products and Implements working with the CEO and board to develop growth and scale opportunities for acquisition.
Swiss FarmsChief Marketing Officer
Jan. 2019 - Jan. 2020Philadelphia, Pennsylvania, United States
Chief OutsidersCMO | Partner | Executive Advisor
Jan. 2018 - Jan. 2020Boston, MAAdvisor to CEOs, Private Equity boards and portfolio companies in start-up and middle-market DTC, B2C, B2B & B2B2C. Leads marketing strategy, defining positioning, identifying profitable growth-to-scale opportunities and guiding client marketing teams in data-driven growth planning and execution.
Uranus Fudge FactoryChief Marketing Officer
Jan. 2018 - Jan. 2019Springfield, Missouri, United States
SharkNinjaGlobal Vice President | Product Strategy & Management
Jan. 2017 - Jan. 2018Greater Boston AreaStrategic leader for the $1.5B+ Shark global brand franchise & product portfolio leading the product strategy team in voice of consumer, market intelligence and customer planning. Worked with CEO, CCO and category management to influence roadmap and product decisions delivering 17% revenue growth and market share with new category launches and optimizations in lithium powered cordless and robotics to small electric appliances. Drove sales enablement with assortment planning and international leadership to expand business globally.
Greenworks ToolsCMO | Vice President of Global Marketing
Jan. 2015 - Jan. 2017Mooresville, North CarolinaGlobal brand, digital, ecommerce and insights leader for the market-share leading $400M+ Greenworks Tools and private branded lithium-powered cordless tools. Led insights, digital, creative, video and brand marketing team, partnering with sales and retailers to drive programs through Lowe's, Walmart, Target, Amazon and more. Launched new Commercial brand, consumer website, paid and earned media and cause partnerships. Developed Lowe's 60V brand strategy and retail merchandising activation partnering with HGTV Smart Home and retail executives. Led national marketing initiatives delivering over 100M impressions and 10% YOY revenue growth.
Fun2Market Executive AdvisorsCMO | Partner | Executive Advisor
Jan. 2005 - Jan. 2015Davidson, NC and Columbia, MDFull-service advisors in B2C, B2B & B2B2C focused on strategic planning, product and brand franchise development in toys, games and home products. Partner with C-level clients leading their teams in product and retail marketing and go-to-market launch planning and strategy. Work with entertainment and franchise brands to create strategic retail opportunities and unique activations.
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