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Work Background
ProCell TherapiesAccount Executive
Mar. 2025United StatesPassionate, award winning sales professional with a strong background in educational methodologies and a passion for empowering individuals to better their best. With 25+ years of experience in skin, hair and cosmetic sales, I have successfully driven revenue growth by leveraging my exceptional communication skills and a deep understanding of customer needs. My consultative selling approach focuses on building meaningful relationships and delivering tailored solutions that meet client objectives. In addition to my sales expertise, I am committed to lifelong learning and education. I have a proven track record of developing and delivering training programs that enhance individual and team performance and foster a culture of continuous improvement.
Bassett Salon SolutionsDistributor Sales Consultant
Jul. 2023 - Feb. 2025South Bay/Long Beach, CA
Dermablend Professional Coverage CosmeticsEducation Manager Dermablend Professional
Jan. 2023Los Angeles, California, United StatesDevelopment and launch of education programs and tools to drive brand awareness generate sales. Oversee digital first education strategy to scale impact and engagement with retail and professional partners. Write and conduct product knowledge, and usage classes digitally and in person. Work closely with marketing, social/digital and sales team on product knowledge and collateral to support the brand.
Baxter Of CaliforniaManager of Education- Baxter of California
Nov. 2020Los Angeles Metropolitan AreaDevelopment and launch of education programs and tools to drive brand awareness generate sales. Write and conduct product knowledge, sales, and leadership classes digitally and in person. Recruitment & training of other Brand Ambassadors and Educators and scheduling of hands-on classes for retailers, salons, and barbershops. Work closely with marketing and sales team on product knowledge and collateral to support the brand.
L'OréalManager of Education
Nov. 2020 - Jan. 2021Los Angeles, California
Baxter Of CaliforniaGM- Baxter Finley Barber & Shop- Baxter of California
Nov. 2015Los Angeles, California, United StatesResponsible for setting and maintaining sales goals, payroll, inventory, employee education, scheduling, budgeting, hiring/firing, development, management, leadership, and mentorship of direct reports. Supporting DMI in formula development and testing of reformulations and new products brought to the market as well as creation of routines and uses.
L'OréalOperations Manager
Nov. 2015 - Jan. 2021West Hollywood, CA
Summit Salon Business CenterConsultant
Jun. 2010 - Jul. 2023West Coast Specializing in providing expert advice in Salon Management and Leadership. Implementing systems and strategies to support owners, service providers, industry leaders, guest service experts and students in the beauty industry. Growing sales and future industry leaders, currently specializing in barbers & barbershops. Speaker at Summit Phase 1 Seminars to salon owners from across the United States and Canada sharing my life and career experiences since incorporating the Summit Salon Level System in my business.
Studio Branca SalonSpaEsthetician
Aug. 1998 - Jun. 2009High level, in demand Skin Care Specialist with a focus on treatment of aging, sun damaged skin. Averaging $100,000 + in service dollars and $40,000+ in retail sales/year. 2006, 2007, 2008 Retailer of the year
Leadership coach assisting lower-level service providers in achieving higher retail and service goals.
Expert in SkinCeuticals Skin Care and Services
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