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Work Background
21CSMarketing Executive
Feb. 2023New York City Metropolitan Area• Spearheaded company rebrand and name change, aligning digital assets and managing thought leadership program.
• Manage digital advertising and social media strategies, driving brand engagement. LinkedIn Growth: 240%
• Analyzed market trends for product launches and global marketing.
• Implemented data-driven GTM strategies for better audience targeting.
Dot DashConsulting Creative Director
Sep. 2020People Magazine • Created and produced 200+ animated digital covers for PEOPLE & PEOPLE EN ESPAÑOL, and CHICA.
• Led digital storytelling using motion graphics and effects.
• Collaborated with photo and video teams for cohesive visual narratives.
McGraw-Hill EducationCreative Director
Apr. 2018 - Jun. 2020Greater New York City Area• Implemented corporate rebrand and developed a comprehensive style guide.
• Led cross-media projects, boosting engagement via social platforms.
• Launched new thought leadership platforms and virtual events platforms.
• Analyzed user metrics to guide content strategy.
• Upgraded MHE design capabilities and supervised creative across all channels and media types (video, animated, social, direct marketing, ads, etc.)
The College BoardHead Content Strategist - AP
Nov. 2014 - Jun. 2017Greater New York City Area• Led content strategy for AP digital program across 38 courses including audit of over 35,000+ URLs.
• Developed information architecture, taxonomy, and CMS.
• Aligned stakeholders for a unified editorial voice, rewriting content and rebranding into a new, fluid large-scale Advanced Placement (AP) site.
NewFestChair
Jan. 2010 - Jun. 2014New York, New York, United States• Led the board and supervised the operations and administration of this 30-year-old annual film festival.
• Revived the festival to support a full-time staff again after the financial crisis in 2008-9.
• Improved financial viability through rebranding, digital outreach, fundraising strategies, targeted marketing, and the formation of long-term partnerships with Outfest (Los Angeles) and the Film Society of Lincoln Center.
• Grew membership by 35% from 2012-2014. Now a major part of NY cultural calendar.
HBOAssociate Creative Director
Jan. 2003 - Dec. 2010New York, NYLed a team of five FTE and a number of outside vendors in the strategic messaging of ad campaigns and editorial content of new digital products. Oversaw creative collateral for Cinemax, HBO Sports, HBO Pay-Per-View, and HBO Documentaries and developed brand identity for HBO Go, HBO Latino, HBO On Demand, and HBO Sports. • Led brand identity for HBO Go and HBO Latino.
• Drove subscriber growth via affiliate partnerships.
• Developed advertising for award-winning shows and movies.
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