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Work Background
Manchester UniversityDirector of Marketing and Communications
Nov. 2023
Destination Pet, LLCBrand and Communications Manager
Oct. 2022 - Nov. 2023We work as One Pack to lead the industry as a pet-obsessed, trustworthy partner and creative innovator by enriching every stage of a pet's life and the families that love them.
Goods & ServicesSenior Project Manager
Mar. 2022 - Sep. 2022
NACCAPDirector of Marketing & Communications
Sep. 2019 - Apr. 2022Huntington, Indiana
Do it BestTerritory Sales Manager/ Retail Sales Consultant
Jan. 2018 - Aug. 2019
Do it Best Corp.Product Development Manager- Training and Consulting
Nov. 2013 - Jul. 2018Helped Do it Best Corp. members grow their sales with extensive product sales training . I covered about 300 retailers in northern Indiana/ Chicago / Michigan territory. Winner of the 2017 Innovation Award.
Do it Best Corp.Advertising Manager/ Creative Director
May. 2008 - Dec. 2013• Responsible for the overall strategic initiatives of the Advertising, Graphics and Pre-Media Departments and the creative execution of promotions to support these intiatives throughtout the year.
• Annually define and implement a multi-channel integration strategy for all Do it Best Corp. retail marketing and advertising programs. This includes all aspects including the consumer-view, the vendor partnership and the member- benefits. • Oversee all aspects of the ADpak advertising program including planning, budgeting, forecasting, implementation, oversight of the vendor event and all other related strategic initiatives involving the ADpak advertising program. • Manage the overall branding strategy for Do it Best Corp. exclusive brands. • Monitor and analyze competitive activities within the hardware, lumber and building material industry including programs, promotions and new initiatives and report opportunities and threats to the executive management team. • Collaborate with our Retail Sales and Development management team in the development and execution of a strategic prospective-member campaign. • Work closely with key member-owners of Do it Best Corp. to ensure long-term marketing relationships and the alignment of mutual goals and objectives, including branding workshops and communication plans which allows each to be true and unique in their own market. • Collaborate with other Marketing division managers to identify and exploit opportunities to improve the Marketing Division, Do it Best Corp. and our member-owners. • Collaborate with the Merchandising Dept to bring the right product or promotion at the right time so our members can be competitive in the marketplace.
Ad Design Inc.Creative Director/ Account Executive
May. 1999 - Apr. 2008
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