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Work Background
Monarch Landscape CompaniesMarketing Manager
May. 2024Los Angeles Metropolitan Area
Over the Top MarketingPaid Media Specialist
Aug. 2023 - May. 2024
Over the Top MarketingPaid Media Campaign Manager
Jun. 2022 - Aug. 2023Lake Forest, California, United StatesOwning digital campaign strategy, execution, and management for new store openings focused on membership conversion, bookings, and post-launch customer engagement. Additionally managing and optimizing local/national campaigns at scale across multiple channels including paid search, YouTube, and social. Directing budget, timelines, and assets through all phase changes of grand opening campaigns.
Grandma Lucy'sCreative Digital Marketing Strategist
Jul. 2021 - Jun. 2022Rancho Santa Margarita, California, United States
ES&SY GroupMarketing Strategy Consultant
Apr. 2021 - Dec. 2022Los Angeles Metropolitan AreaWorking to support the execution of high quality marketing and promotional deliverables via identifying optimal strategies for ES&SY’s client base including: original designing of pitch letters, press pitches, and press releases, written creative briefs, promotional planning reports, performing company/industry research to make advanced recommendations, and identifying opportunities for brand expansion via social media, press & digital assets, blogging, video content, and virtual & in-person events. In addition, I've been responsible for the brand positioning and market activation methods for nationally ranked and award winning clientele.
Trilogy EducationDigital Marketing Tutor & TA
Feb. 2021 - Dec. 2022Los Angeles, California, United StatesThrough becoming a certified Digital Marketing Tutor and Teaching Assistant, I've been able to share my command of digital marketing and promotional strategies with my students to foster their learning process. A few of the Marketing-Specific topics I cover include: Marketing Strategy, Customer Personas, Website Strategy and Optimization including Google Analytics and SEO, Digital Advertising, Data Organization, Campaign Development, Automation, Social Media, and Excel.
People Media WorldwideMarketing Associate, Corporate Partnerships
Jan. 2021 - Aug. 2023Westlake Village, California, United StatesUtilizing research methodology, marketing tactics, and team collaboration to build strategic relationships and corporate partnerships on behalf of People Media Worldwide.
Habitat for Humanity of Ventura CountyCommunity Engagement Team Lead
Sep. 2020 - Jan. 2021Ventura County, California, United States-Building and leading the Community Engagement Team through virtual events
-Training of Habitat for Humanity Ambassadors in representation of our mission
-Digital marketing and promotions through email/phone/social media outreach
-Auction procurement and assistance in providing top-tier items or packages
-Fundraising and donation emphasis for families in need, in pursuit of housing affordability, sustainable living, and improving our local community
California State University, FullertonAthletics Department Lead Intern
Aug. 2020 - Jan. 2021Fullerton, California, United StatesFor Fall 2020, I aim to assist in all things regarding collegiate Athletics Communication: writing press releases, posting on social media accounts, tracking sporting events, updating record books and student-athlete bios. My main work includes writing feature stories, conducting interviews, and maintaining the CSUF athletics website. Creator of two athletics series projects, "Day in the Life" of a student athlete during COVID, and "Behind the Photo" of an athlete's action shot, providing narrative and insight to athletic moments in time (see below). Article/Interview Samples: https://www.fullertontitans.com/general/2020-21/releases/20201026mfilwi https://fullertontitans.com/sports/m-soccer/2020-21/releases/20201006pmu3hg?fbclid=IwAR0awZR7ZdCvJB7iTx5Z_l4kHLrwi06-qCV-6vJPhsjtz8j34eOg40YzerQ
Pediatric Therapy AssociatesMarketing and Management Coordinator
May. 2020 - Mar. 2021Fullerton, California, United StatesDuties comprised of assisting in digital marketing initiatives for Pediatric Therapy Associates and their newly developed teletherapy software. Representing the company through excellent customer service and outreach towards clients via social media, emails, and phone calls. Working to implement SEO efforts for multiple softwares, and perform data and research analysis and tracking.
American Marketing Association - CSU FullertonSocial Media Director
Nov. 2019 - Jun. 2020Fullerton, CAOperated as Social Media Director for the American Marketing Association at CSUF. Worked to inform, update, and advertise our business club's initiatives via social media platforms to club members and throughout campus. Through leadership and marketing tactics, the association’s social media improved metrics and outreach practices.
American Marketing Association - CSU FullertonSpecial Events Committee Member
Sep. 2019 - Jan. 2020Fullerton, CAPlanned the special events for the American Marketing Association at CSUF. Commitment to planning and preparing major events for our club members through weekly meetings and open collaboration. Worked to plan events such as Marketing Week, the Western Regional Conference, the spring "Get Hired" event, and the New Orleans Marketing Conference.
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