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Work Background
Ayada MaldivesDigital Marketing Manager
Feb. 2018MaldivesDigital marketing management focused on improving brand image and brand communication - making sure that the brand looks good and generates revenue with a high profit online. - Advertising management
- Technological improvements
- Introduced new procedures to improve conversions
- Introduced a new website
- Continous optimization to maximize website revenue & ROI
Corinthia HotelsPPC Executive
May. 2014 - Sep. 2016MaltaManaging all online ad campaigns for all the 5-star luxury properties of the Corinthia Hotels worldwide. My role includes developing and improving advertising methods on various search and meta search engines based on market requirements of each hotel, also optimizing budget allocation between multiple channels to maximize the return of investment. My responsibilities: - Daily optimization of PPC campaigns on major search engines and meta search engines
- Maximizing rankings on 5 OTAs through their PPC based platforms
- Researching and implementing new advertising technologies
- Researching and implementing online advertising strategies - Exploring and testing new online markets
- Managing a large advertising budget
- Writing efficient text copy
Daniel Diosi & Partners Business Development Consultant
Oct. 2012Maldives, Malta, Vietnam, SwitzerlandSince 2012, we bring tested online and direct business management practices to independent hotels and resorts. We can introduce an array of cutting-edge techniques, tools, and procedures to achieve spectacular improvements in your online business performance. 9+ years experience with resorts and city hotels in New York, London, Maldives, Thailand, Vietnam, Dubai, and several European destinations. Our clients are market leading independent hotel brands.
Panoramawelt Lungern (Ski Resort in Switzerland)Online Marketing Manager
Sep. 2010 - Aug. 2012Luzern Area, SwitzerlandIn this small ski resort in the Swiss Alps, I was responsible to introduce new sources of revenue. Managing a small team of 3, we have achieved great results from contracting new tour operators and introducing up to date online marketing and advertising with a re-branded online presence.
My achievements were: - Contracting new tour operators
- Introduced OTAs - Booking.com, Expedia and more
- Introduced PPC advertising and content advertising
- Increased the volume of local guests
- High increase of guest volumes from India, Korea and China
Best Western InternationalSales Development Executive
Jun. 2009 - Aug. 2010HungaryWorking in the Budapest head office, my team was working on generating more bookings to Best Western hotels via the central booking engine. My role was: - Managing PPC advertising for multiple properties
- Comprehensive data analysis
- Providing sales trainings to hotel management teams
Best Western InternationalSales and Marketing Assistant
Jun. 2008 - Jun. 2009HungaryStarting as an intern, I was quickly promoted to carry out sales & marketing related tasks. My role was: - Updating OTAs
- Arranging press releases and TV ads
- Organising photo and video shoots
- Updating the hotel website
- Monitoring occupancy and demand to prepare pricing suggestions
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