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Work Background
Altice USASenior Director - Mobile
Nov. 2021New York, New York, United StatesOversees a portfolio of products and programs which improved product performance, customer experience and operational efficiency. Responsible for monitoring KPIs and leading changes to improve growth through revenue expansion and customer retention.
Altice USADirector – Product and Strategy
Nov. 2018 - Mar. 2021Launched mobile product with small team. Responsible for customer journey, requirements for customer facing products and experience post acquisition, communication strategy, retention and loyalty. Reduced churn by over 40% from initial launch.
ASCAPSenior Product Manager
Dec. 2017 - Nov. 2018Greater New York City AreaRe-launched customer facing and back end products driving strategy from discovery through requirement writing through grooming and development to release and monitoring. Deployed Agile Project Management and SCRUM initiatives across the development team driving backlog reduction and improvement in release timing.
SiriusXMDigital Product Manager
Dec. 2015 - Dec. 2017Greater New York City AreaLed a portfolio of 2-4 projects per year, impacting nationwide markets and 2.5MM listeners. Managed products and programs from discovery through requirement writing, development and release. Leveraged analytics to drive requirement and prioritization of work. Created new customer engagement opportunities to drive content exploration as well as payment optimizations to increase revenue capture.
SiriusXMManager, Subscriber Communication and Engagement
Dec. 2012 - Dec. 2015Built the organization’s loyalty program and retention systems while also creating a new strategy for programming alerts allowing for improved segmentation and customer reach.
Momentum WorldwideManager, Business Leadership
Jan. 2009 - Oct. 2012Managed a team of digital marketers and partnership leads to create weekly personalized digital campaigns that aided in customer loyalty and drove American Express Card revenue and engagement. - Created and managed opt-in initiatives for 5 e-Newsletters and one-off email campaigns for American Express including on-site sign-ups at American Express sponsored events and incentive and non-incentive based campaigns.
- Produced year communication and growth plans
- Conducted consumer surveys and content/creative tests in order to keep messaging and content relevant and effective.
- Managed a team of 3 Account Executives who built the weekly emails and website through a custom CRM.
- Integrated social media best practices across the email and website communication channels.
Momentum WorldwideAccount Executive
Jan. 2008 - Dec. 2009- Managed the execution weekly American Express Entertainment Access e-Newsletters as well as website content.
- Wrote and edited copy and code, and progressed the partner approvals process for interactive communications.
- Strategically scheduled campaigns for monthly communications.
- Reported on e-Newsletter and one-time email click-through rates and enrollment.
Brooklyn PhilharmonicManager of Audience Development
Jul. 2007 - Dec. 2007Oversaw a number of direct mail, digital and event-based marketing campaigns for the Brooklyn-based nonprofit.
- Conceived and executed special interactive promotions and contests
- Created and implemented targeted direct marketing campaigns and pre-concert events. - Implemented search engine optimization (SEO) and pay-per-click (PPC) advertising (GoogleAdwords)
- Coordinated and collaborated with video crews for promotional films for the website and podcasts.
- Secured partnerships for ticket and event promotions
Brooklyn PhilharmonicAudience Development Associate
Sep. 2006 - Jul. 2007- Designed and implemented the e-marketing campaign. - Redesigned and maintained the Brooklyn Philharmonic web site
New York City OperaMarketing Assistant
Sep. 2005 - Sep. 2006- Managed the budget for the marketing department
- Handled all comp ticket requests
- Worked on filling the house from various arts-sympathetic organizations and/or educational institutions for performances that did not sell out
- Created pricing optimization models for “Opera For All”” models (pricing the house in the most affordable way so that the most number of New Yorkers would be able to attend for reasonable prices)
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