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Work Background
Nono'sSenior Marketing Officer
Jul. 2024 - Feb. 2025Philippines- Assist in developing and implementing comprehensive marketing strategies that align with the brand's vision, values, and business objectives.
- Collaborate with cross-functional teams, including R&D, operations, and creatives, to ensure alignment with marketing initiatives.
- Assist in planning and executing integrated marketing campaigns, promotions, and events that drive foot traffic, increase sales, and enhance brand awareness.
- Drives Local Store Marketing efforts which include store openings and localized store-level promotions.
- Create compelling and consistent brand messaging across various channels, including digital platforms, social media, and traditional media.
- Oversee the creation of engaging content, visuals, and marketing materials that effectively communicate the brand's value proposition.
- Coordinate product launches and new menu promotions, ensuring strategic positioning and messaging.
- Monitor and manage online reputation, responding to customer feedback, reviews, and comments in a timely manner.
- Prepare regular reports and presentations on marketing activities, performance, and upcoming initiatives for senior management.
In CircleDigital Planner
Feb. 2023 - Apr. 2024Clients: CDO Foodsphere, SM Retail, SM Fashion, Century Pacific, Agripacific, EQ Diapers, SM Beauty, Watsons, URC - Collaborated with clients to understand their needs and translating briefings into creative and strategic proposals, using key insights to develop compelling campaign strategies
- Worked cross-functionally with Client Success, Project Management, and Talent Management teams to create financial proposals and identify the perfect content creators aligned with the brand for successful influencer marketing initiatives
- Provided expertise in channel optimization, researching social content trends, and spotting opportunities for clients to elevate their campaign performance
- Evaluated campaign success using analytics and assisting Project Management team in tracking and reporting on results
Jigso Digital Solutions Corp.Social Media Manager
Jan. 2021 - Jan. 2022Mandaluyong, National Capital Region, PhilippinesClients: Rustan's, Mount Purro Nature Reserve, Tokyo Posh, Disney Philippines, IVO Philippines, IVO Canada, ZincWell Philippines, EQ Dry - Coordinated with teammates and manages daily requirements of each account handled
- Ensured compliance with the social media plans and ensures objectives and strategies are met by content produced
- Directly coordinated with clients and the team for new and existing marketing projects for different online platforms like Facebook, Instagram, TikTok, MailChimp, and Viber/WhatsApp - Participated and spearheaded pitches to attain various clients, projects, and campaigns
- Assigned as one of the main point persons to conceptualize an influencer campaign to help in increase awareness and engagement for a brand
- Analyzed data and insights to improve content and communicates this well in all channels
- Monitored performance of digital campaigns, whether if strategies are effective or adjustments are needed
Jigso Digital Solutions Corp.Community Manager
Apr. 2018 - Dec. 2021Mandaluyong, National Capital Region, PhilippinesClients: SaladStop! Philippines, Mount Purro Nature Reserve, Tokyo Posh, Disney Philippines, Sta Elena, Rustan's - Replied to all inquiries for social media platforms such as Facebook and Instagram
- Encoded simple yet effective third-party Facebook chatbots via MobileMonkey, increasing brand-to-community relationships
- Created and managed Facebook Shops to provide an efficient online shopping experience for potential and loyal customers
- Reviewed visuals, videos, and copy before upload to ensure quality content in shared in every brand’s social media platforms to online users
- Participated in pre-production, supervision, and post-production phases of photo and video shoots following the strategy and approved brief by the client
- Attended and provided in-house documentation different events and activations by clients, ensuring that photos and videos can be used for future online content
GeiserMaclang Marketing Communications IncPR & Stakeholder Management Intern
Jun. 2016 - Jul. 2016- Monitored print, online, and social media platforms for assigned accounts
- Accomplished reports and presentations tasked by superiors
- Conducted call-ins to media partners to assist in the department's projects
Ignatian Initiative for Transformative Empowerment (IgnITE)Vice President for Branding
Jan. 2016 - Jan. 2017- Oversaw and reinforced all branding and public relations operations
- Led a complete rebranding in the student political party’s overall image
Ateneo Association of Communication Majors (ACOMM)Public Relations Head, ACOMM Fest: Linked
Nov. 2015 - Nov. 2015- Conceptualized and created content of the promotional materials for all social media platforms
- Assisted in crafting the major theme of the event with the project team
- Contributed activities in the event’s program for maximum member participation
Sanggunian ng mga Mag-aaral ng mga Paaralang Loyola ng Ateneo de ManilaDepartment of Communications member
Jul. 2015 - May. 2017- Upheld and kept track of the student council’s public image through its members and actions - Documented the student council’s and other school-wide events
Ateneo Association of Communication Majors (ACOMM)Social Media Manager
Jul. 2015 - Mar. 2016- Controlled all dissemination plans for promotional materials of the organization
- Aided in creating and writing content that accompanied the promotional materials
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