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Work Background
Country Manager Italy
IncubetaCountry Manager Italy
Jul. 2019Milano, ItaliaLeading the business and overseeing operations in Italy. Including recruitment, budgets, planning, performance monitoring and strategic partnerships. -- Incubeta is a team of over 950 creators, thinkers, makers and doers working across 22 offices globally to unlock business growth for clients including Google, Generali, Luxottica, Dolce&Gabbana, Ferrero, Hyundai, Netflix and L'Oréal. Incubeta combines capabilities across the full spectrum of digital disciplines to deliver standout outcomes at every brand touchpoint, from awareness to fulfillment. Incubeta’s ‘Upgrade your Growth’ narrative emphasizes how the business will grow alongside its clients focusing on expanding our services and products across the entire customer journey, giving clients back control over their data, customers, and actions. The Incubeta group has grown 20 fold over the past 7 years, offering fantastic growth opportunities for staff and helping its rising number of clients grow in a complex digital environment. The unification of its specialisms will ensure Incubeta remains at the forefront of innovation to help businesses unlock the power of digital and amplify growth.
Marketing Manager Italy
LeoVegasMarketing Manager Italy
Jul. 2018 - Jun. 2019Milano, ItaliaResponsible of definition and management of the marketing strategy for the Italian market with focus on Offline channels (TV, Radio, OOH) and Digital (SEO/SEM, display, programmatic, native). Budget management and allocation fitting business goals and needs. Plan and execution of smart and agile marketing tactics in reaction to a tough legal environment for the gaming industry.
Head of Digital Marketing
Supermoney.euHead of Digital Marketing
Jun. 2017 - Jun. 2018Milano, ItaliaI managed the digital marketing crew (10+) @ SuperMoney.eu with strong focus on digital strategy, data-driven results, media planning, traffic acquisition, conversions, user experience and budget allocation/planning. During my activity in SuperMoney I introduced the Doubleclick stack - now Google Marketing Platform - achieving great results and a case history presented by Google during a hosted event in Milano. Other improvements and activities: tracking of users behavior (in Google Analytics), Google Tag Manager, smarter use of remarketing and data-driven optimization of the campaigns.
Head of Performance - Gruppo DigiTouch
Optimized ItalyHead of Performance - Gruppo DigiTouch
Nov. 2015 - Jun. 2017Milan Area, ItalyI led the performance marketing department of the agency by managing a team of 8 between SEO Specialists, SEM-PPC Specialists and digital strategists. As a team, we delivered high-end performance driven solutions for agency's clients' digital goals. - SEO On Page - SEO Off Page - SEM/SEA/PPC - Social Advertising (Facebook Ads, Twitter Ads) - Affiliation - Email Marketing - Analytics - Digital Strategy
Professor at Master in Digital Marketing
Università degli Studi Niccolò CusanoProfessor at Master in Digital Marketing
Mar. 2014 - Nov. 2020Rome Area, ItalyCourses in: Edition 2015: Online Advertising; Google AdWords; Facebook Ads: SEM, Social Media Marketing. Edition 2019: Web Analytics
Digital Project Manager e Advertising Specialist Senior
BizUp MediaDigital Project Manager e Advertising Specialist Senior
Mar. 2014 - Nov. 2015Rome Area, ItalyPaid media: - Google AdWords (search e display) - Google Shopping - Facebook Ads - Twitter Ads - Affiliation Marketing - Performance Marketing - Email marketing - Real-Time Bidding
Lecturer
Quality Evolution Consulting - Quec SrlLecturer
Jan. 2013 - Nov. 2019Firenze, ItaliaLecturer in Web Analytics class at Executive Master in Digital Marketing & New Media Communication https://www.qforma.it/master-marketing-management-scheda-corso/
Social Media & SEM Specialist
BizUp MediaSocial Media & SEM Specialist
Jun. 2012 - Mar. 2014Rome Area, ItalyManaging and developing social media presence of international brands and companies. SEM: Google AdWords - Facebook Ads
Social Media Consultant
FrozenFrogsSocial Media Consultant
Mar. 2010 - Jun. 2012Managing social media brand identity for: Carlsberg, Symantec, Sara Assicurazioni, Save The Children, Interoute, Future Health.
Social Media & Web Marketing
Gruppo Toscano S.p.a.Social Media & Web Marketing
Mar. 2008 - Jan. 2010Web-marketing ad-campaign (AdWords) Web Analyst Usability Tester Web Designer Social media Wanderer & evangelist ;-)
Digital Marketing Consultant
SocialMediaMarketing.itDigital Marketing Consultant
Jan. 2002 - Jun. 2017Rome Area, ItalyWeb design (xHTML + CSS high-craftery) Usability User interface design Information Architecture Web2.0 Social media strategy
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