Countryside PropertiesSales & Marketing Director
May. 1997 - Nov. 2001Residential & commercial property development company with more than 100 staff and £15M turnover, based in the Manchester area. Initially served as Sales Negotiator in the South East, receiving promotions quickly to Sales Manager and subsequently Sales & Marketing Director. Oversaw North West area subsidiary sales operations, leading a team of approximately 25 sales and administrative staff. Devised and executed strategies to meet sales targets. Oversaw advertising and public relations strategies, managing a £700K annual budget. Defined and enhanced brand identity. Conducted product cost / value analyses, site acquisition research and competitive intelligence evaluations. Directed staff recruitment, training and retention.