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Work Background
Self-employedSocial Media Marketing Manager
Mar. 2019• Led social media strategy and execution for over 10 diverse clients across industries including hospitality, fitness, retail, and professional services. • Developed and implemented customized content strategies, brand voice guidelines, and publishing calendars tailored to each platform (Instagram, Facebook, LinkedIn, TikTok). • Boosted audience growth by 250% in follower count and increased engagement rates by 120% within 6 months through targeted storytelling, visual content creation, and community interaction. • Planned and executed high-performing paid advertising campaigns using Meta Ads Manager (Facebook & Instagram), achieving up to 4x return on ad spend (ROAS) through precise audience targeting, A/B testing, and budget optimization. • Designed and maintained cross-platform content calendars, enhancing brand consistency and increasing posting efficiency across multiple channels. • Conducted in-depth performance analysis using native platform insights and third-party tools, making data-driven adjustments to maximize reach and engagement. • Collaborated with graphic designers, videographers, and influencers to produce scroll-stopping creative assets, including reels, stories, carousels, and promotional campaigns.
Best Western Plus Congress HotelHead of Marketing Department
May. 2018 - Feb. 2019Yerevan, Armenia• Enhanced the hotel’s brand visibility and recognition by developing and executing integrated digital marketing campaigns, public relations initiatives, and strategic B2B partnerships—resulting in a 70% increase in brand awareness. • Managed and optimized the hotel’s entire digital ecosystem, including the official website, social media channels (Facebook, Instagram, LinkedIn), and third-party Online Travel Agencies (OTAs), leading to a 150% boost in online engagement and improved booking funnel performance. • Designed and launched B2B loyalty programs and CRM-based email marketing campaigns, significantly improving guest retention and satisfaction scores. • Championed cross-department collaboration between marketing, front office, and operations to align promotional messaging with service delivery—ensuring a cohesive and guest-centric brand experience. • Applied strategic budget allocation and performance tracking, achieving 3x return on marketing investment (ROI) by prioritizing high-performing channels and cost-effective content strategies.
Diamond Fitness and SpaCommercials Director
Jul. 2017 - Mar. 2018Yerevan, Armenia• Led business development, sales, marketing, and customer service teams, overseeing operations that contributed directly to organizational growth and revenue expansion. • Designed and implemented new customer engagement programs, service enhancements, and client retention strategies that improved overall member satisfaction and loyalty. • Directed the recruitment, onboarding, and professional development of cross-functional teams, building a high-performing and service-oriented workforce aligned with brand standards. • Managed the commercial department’s budget, ensuring strategic allocation of resources and achieving operational efficiency across marketing, sales, and service channels. • Played a key role in supporting the creation, launch, and management of startup projects, helping to expand service offerings and enhance the brand’s competitive positioning in the fitness and wellness industry.
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