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Work Background
Askar BrandsDigital Marketing Manager
May. 2021 - Jun. 2022Miami-Fort Lauderdale AreaSteer the full spectrum of operations associated with digital marketing such as planning, developing, implementing, and managing overall digital marketing strategy while managing a $30K budget. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies/ideas. Curated high-quality photos of products and people to use on social media. Served as a creative copywriter for print/digital advertisements, social media content, and TV and radio spot scripts. • Recorded videos and produced reels for Instagram that have reached up to 33.2K+ views. • Bolstered the businesses' total social engagement rates by 3-8% (varies by brand) as well as created and adjusted digital tactics in response to data on the program's performance. • Accomplished increasing Instagram followings of all four companies by between 7 and 12% within only four months with support of a new in-house social media team. • Increased word of mouth of company brands and cultivated “User Generated Content” by establishing long-term and profitable relationships with possible brand ambassadors/influencers. • Attained success in producing more than $167K in website purchase conversions for one of company’s brands through social media ads with an ad spend of only $4,283.18 in Q3. • Achieved more than $12K in third quarter website purchase conversions for companies through social media advertising with just $3,555.15 in ad expenditure.
Paradigm CollectiveCampaign Manager
Aug. 2020 - Nov. 2022Fort Lauderdale, Florida, United StatesCreated integrated marketing campaigns based on market segments to gain new customers and build repeat business. Supervised the execution, monitored, and measured marketing campaigns’ success. Filmed and edited campaign videos. Improved new campaigns using data and feedback from existing and previous projects. Organized trade shows, exhibitions, and promotional events including writing and proofreading marketing copy, as well as onboarding designers, animators, and printers. Organized and moderated weekly Zoom Town Hall meetings while airing on Facebook/Instagram Live. Administered campaign’s public relations through press releases, interviews, and established media connections. • Spearheaded the formulation and execution of campaign's digital marketing strategy, objectives, and outputs. • Created and regularly updated a corporate profile on social media platforms including Facebook, Instagram, and Twitter. • Attained success in meeting campaign objectives and ensured strategy tactics consistency by determining and setting organizational KPIs. - Campaign manager for Cooper For Mayor of Fort Lauderdale campaign August 2020 to November 2020 - Campaign manager for Kevin Cochrane City Commissioner for District 4 of Fort Lauderdale campaign July 2022 to November 2022
Just BarsSales and Digital Marketing Coordinator
Sep. 2019 - Feb. 2020- Oversee all digital marketing for Linkedin, Facebook, and Instagram account. - Create content and social media calendars. - Formed strong strategic marketing partnerships with clients and companies increasing brand recognition and reputation. - Generating leads. - Gives sales presentations to a range of prospective clients. - Meeting or exceeds sales goals.
Brand Poets (brandpoets.com)Digital Marketing Specialist
Apr. 2019 - Apr. 2020Carried out a wide range of day-to-day tasks, such as performing copywriting and editing for a variety of clients, and crafting messages for several different social and media platforms. Interpreted client needs and incorporate client briefs into both long and short material. Created highly engaging and compelling content for various channels. Led reputation management for clients including social listening and monitoring of brands. • Conducted complete research for successful SEO and translates Google Analytics data for clients. • Established PPC campaigns and generated monthly reports to support decision-making while directing multiple $500 - $1000 monthly PPC campaigns. • Improved skills in high-demand areas of digital marketing such as search engine optimization, paid search, social media optimization, media planning, and analytics.
Leeward StaffingPublic Relations Specialist
Nov. 2018 - Jul. 2020
Creating Better DaysMarketing And Public Relations Manager
Oct. 2018 - Jan. 2019Fort Lauderdale, Florida- Creative Content - Create engaging copy with industry updates, interesting topics, and engaging information. - Design posts to sustain readers’ curiosity and create buzz around new products - Suggest new ways to attract prospective customers, like promotions and competitions * Public Relations / Social Media - Embody the voice and message of our business as you will be communicating with influencers, the community, and other social outlets - Identify and cultivate social influencer relationships. - Write press releases and distribute them to the appropriate outlets. - Developing a media relations strategy, seeking high-level placements in print, broadcast and online media * Events - Identify and coordinate local events and trade shows *
Paradigm CollectiveDigital Marketing Director
Aug. 2018Fort Lauderdale, FloridaAnalyze user experience data, initiate digital projects, report on planned and current strategies, lead effective digital marketing strategies, and ensure that projects are executed within budget. Evaluate and implement improvements in digital strategy as well as direct external resources and write/distribute press releases. Research the latest digital tools and interactive trends while optimizing SEO. Create integrated and cost-effective digital strategies and drive value for the organization. Identify opportunities to improve website performance based on analytics data. Comprehend novel approaches to communicating, and develop creative briefs for ideas. Manage several commitments simultaneously, both short/long-term in a fast-paced environment. • Successfully managed multiple $5,000 weekly content creation and promotion budgets. • Increased open rate to 15-30% by designing and launching successful email marketing campaigns. • Boosted brand awareness by executing and reporting PPC campaigns, among other digital marketing tasks. • Established various content marketing strategies from inception to completion for a diverse range of clients. • Raised total impressions by 132% via the creation of multiple SEM campaigns for various accounts and optimized keywords/ad copy. • Spearheaded the Ken Cooper and Kevin Cochrane (City Commissioner) campaign from inception to completion. • Served as campaign manager for Cooper for Mayor of Fort Lauderdale campaign from August 2020 to November 2020. • Acted as campaign manager for Kevin Cochrane, City Commissioner for District 4 of the Fort Lauderdale campaign, from July 2022 to November 2022. • Created and deployed comprehensive digital marketing plan that includes all marketing channels such as social media, email, text messaging, and search engine optimization (SEO).
Glo CreativePublic Relations Intern
Jul. 2018 - Oct. 2018- Monitor all forms of media - Schedule and coordinate speaking engagements, appearances, photoshoots, and other special events - Write press releases and other materials - Screen phone calls - Assist with mailings and print production - Create interview preparation materials - Compile contact lists - Search for press clippings - Create or update databases - Greet guests and clients
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