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Work Background
Co-Founder (Vyper, HyPage & Hyax)
RGrowthCo-Founder (Vyper, HyPage & Hyax)
Jan. 2018United StatesWe build software that helps businesses grow. Some of our projects include VYPER (viral contests and reward programs), HYAX (mobile first marketing automation) and KYZIA (health supplement eCom store).
Founder
Top Growth MarketingFounder
Dec. 2016Greater Los Angeles AreaPerformance-driven customer acquisition solution for scaling your business. A team of media buyers that has spent over $200 million on Facebook, Instagram, YouTube and Google ads.
Growth Marketer - Ads Management & Digital Customer Acquisition
Top Growth MarketingGrowth Marketer - Ads Management & Digital Customer Acquisition
Dec. 2015 - Jan. 2016Greater Los Angeles AreaHire me to accelerate your customer or lead acquisition strategy. www.paxtonprojects.com - Growth marketing - Paid acquisition specialist - Social ads (Facebook, Twitter, Pinterest) - SEM management (Adwords, Bing) - Alternate ads (Reddit, StumbleUpon) - Content advertising (Taboola, Outbrain) - Digital growth strategy consulting & implementation - Sales funnel optimization - Email marketing
Head of Acquisition & Media Buyer
Stealth Venture LabsHead of Acquisition & Media Buyer
Oct. 2015 - Nov. 2016Greater Los Angeles Area- Media Buying (Social / Search / Display) - Manage Analytics Team - Digital Strategy and Development - Lead Generation - Customer Acquisition - Tracking, Optimization and Campaign Reporting - Sales Funnel Generation and Optimization - Digital Infrastructure Creation - Strategic Digital Planning - Email Marketing - Influencer Marketer - Affiliate Marketing & Program Management
Ads Manager & Digital Producer
Something MassiveAds Manager & Digital Producer
Mar. 2015 - Oct. 2015Greater Los Angeles Area- Social ads management (Facebook, Twitter, YouTube & Pinterest) - Media Buying - Project & account management - Paid and organic social strategy development - PPC and CPV advertising - Analytics reporting and strategy development - Social strategy and growth - Digital media planning - Media partner negotiation and buying - Management of social influencer campaigns - Campaign performance & optimization reporting
SEO & Analytics Executive
AugustSEO & Analytics Executive
Aug. 2014 - Dec. 2014Melbourne, Australia- Analytical reporting - Digital strategic planning - Organic and paid traffic generation - Advert copy writing - On and off page SEO optimization - Conversion and click through rate optimization - Paid advertising management (search & social) - Social media management and optimization - Social media page and competition management - Webmaster Tools (indexing and link profile management) - Linking strategies - SERPs management - SEO optimized content generation - Market and competition Research - Sale proposals for new business
Associate Digital Producer
AugustAssociate Digital Producer
Oct. 2013 - Dec. 2013Richmond, Melbourne- Project management of website development and online marketing campaigns - Multiple accounts management - Project timelines, deliverables and WIP reports - Client and team communication - Implement production process and methodology - Conducting client meetings, workshops and training sessions - Producing performance reports/analyses on client websites and marketing campaigns - Working with business development team (production of marketing collateral, proposal and presentation) - Heading up customer support tech division - Drafting and producing detailed research reports and project proposals
Volunteer
CreativeMorningsVolunteer
Apr. 2013 - Dec. 2013Melbourne - Inspire 9Creative Mornings is a community that gets to together once a month and features a creative speaker that shares their life experience and learning. My volunteering roles include a little bit of everything and helping out with the seminars once a month. http://creativemornings.com/cities/mel
Industry Based Learning Program
AugustIndustry Based Learning Program
Jan. 2013 - Sep. 2013Richmond, Melbourne- Project management - Day-to-day communication with client services team - Managing customer support - Conducting client meetings, workshops and training sessions - Producing performance reports / analyses on client websites and email marketing campaigns - Working with business development team (production of marketing collateral, proposal and presentation) - Maintaining pipeline tracking and reporting of company - Revenue solicitations/RFP's - Review and edit outgoing business development correspondence, proposals, capability statements, websites, digital solutions and presentations - Drafting and producing detailed research reports and project proposals
Website Administrator
Sara Paxton Artworks, Who Needs Maps & The Health HackWebsite Administrator
Jul. 2012 - Jul. 2016Melbourne, Australia- Website and Business Development in Digital Platforms and Channels - Wordpress CMS - Affiliate Marketing - Website Design and Development - SEO and SEM - Content Marketing - Google Adwords - Media Buying (most channels) - Blogging, Guest Posts - Creative Digital and Promotional Marketing - Social media management and growth in Facebook, Twitter, Tumblr, Flickr, Pinterest, Reddit, Google+, MySpace, eDMs etc. Websites: WhoNeedsMaps.com SaraPaxtonArtworks.com
Volunteer - Register and Floor
St Joseph CentreVolunteer - Register and Floor
Feb. 2012 - May. 2012Greater Los Angeles AreaWorking in a not for profut thrift store department on Venice Beach, Los Angeles for St Josephs social organisation. Roles included sorting out donated products and interacting with customers.
After School Care Worker
Melbourne GrammarAfter School Care Worker
Feb. 2011 - May. 2011Melbourne, AustraliaWorking with children after school with homework, sports and group organisation. Including a lot of office administration as well as being first point of contact between parents and students.
Bar and Waiter staff
Lucy HallBar and Waiter staff
Mar. 2010 - Nov. 2010London, United KingdomDiverse Bar or Waiter services at various events, bars, clubs and restaurants around London. Events such "The Bill" (Series Closing party), London Music Awards etc.
Sports Assistant Teacher
City of London SchoolSports Assistant Teacher
Jan. 2010 - Dec. 2010London, United KingdomAbroad exchange student for City of London Boys School. Roles included, assisting sports teacher for classes aged 8-18, administration roles, teaching classes, field trips and camp organisation.

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