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Work Background
American ExpressSenior Manager, Global Brand Strategy
Sep. 2022New York, New York, United States
Civic Entertainment Group, LLC (A Seacrest Global Group Company)Account Director
Sep. 2021 - Sep. 2022New York City Metropolitan Area
GCI HealthAccount Supervisor
May. 2020 - Sep. 2021Partner with influencers to increase product awareness. Support the ideation and implementation of multi-channel strategies to reach target audiences. Lead paid media partnerships and content creation that elevate brand messaging. Coordinate cross functional plans with digital, marketing, corporate communications and public affairs teams to ensure alignment on brand supportive initiatives. Collaborate with analytics and digital teams to research influencers and competitor messaging to identify areas of opportunity.
Weber ShandwickSenior Associate
Apr. 2019 - May. 2020Led content development for consumer marketing campaigns. Developed marketing strategy based on qualitative and quantitative insights. Constructed global cross-functional pipeline communications plans in the U.S., Latin America, Asia and Europe. Assisted in announcements and programs to engage employees and increase excitement internally. Supported product launches and FDA approvals. Managed several multimillion dollar budgets for clients and secured incremental funds during the fiscal year.
Weber ShandwickAssociate
Mar. 2018 - Apr. 2019Greater Chicago Area
Weber ShandwickAssistant Account Executive
Jun. 2016 - Mar. 2018Support clients in the development and execution of unified strategies across multiple communication platforms.
Develop and update timelines and work back schedules for various project deliverables. Research and identify insights to help guide communication with internal and external stakeholders.
Conduct daily social and traditional media monitoring sweeps to identify relevant news stories and trends for clients.
Assist in the development of messaging and communication materials that align with the company narrative for global and national integrated marketing campaigns.
FleishmanHillardAlfred Fleishman Fellow
Jun. 2015 - May. 2016Conducted research and assisted in the planning of client events. Supported strategic development of public relations, marketing, and media relations campaigns. Drafted social and blog content for client’s social channels. Identified potential media opportunities and drafted pitches based on research and insights. Constructed media coverage reports for various clients.
WGN-TVCreative Services Intern
Sep. 2014 - Nov. 2014Greater Chicago AreaExecuted promotional contests including writing the assisting on-air copy.
Drafted press releases that were posted on the WGN-TV and Tribune Media websites. Clipped live television segments using an online program.
Served as the main contact for winners of WGN-TV prizes. Identified a new online contest software that is now used for the majority of WGN-TV's promotions.
ext.54Special Events and PR Intern
Jun. 2014 - Sep. 2014Greater Chicago AreaAssisted in the planning of LollaShop and A Magnificent Taste.
Contributed to social media posts on Facebook and Twitter. Drafted booking and briefing sheets for WGN-TV and WFLD-TV cooking segments. Created pitch emails for multiple clients. Conducted research to determine the best Chicago Food Influencers and Chicago Galas for specific events. Helped construct event briefs for retailers participating in LollaShop.
Central States Communication AssociationIntern
Jan. 2014 - Apr. 2014Greater Chicago AreaServed as a liaison between CSCA membership and the associations office. Assisted the 1st Vice President by helping to plan and coordinate the annual CSCA Conference. Helped construct the CSCA conference program. Assisted with the execution of the CSCA conference in April.
CitySwarm, LLCMarketing Intern
Sep. 2013 - Apr. 2014Greater Chicago AreaContributed to social media and blog posts. Recruited potential vendor partners. Coordinated social events with vendors, media, and venues. Used Google Analytics and Facebook Insights to construct after event reports for vendors.
Premier BankBank Teller
Oct. 2010 - Aug. 2013Greater Minneapolis-St. Paul AreaProcessed customer transactions. Opened and closed accounts. Addressed customer requests.
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