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Work Background
Future SocietyInfluencer Marketing Manager
Aug. 2023Oversee strategy for paid influencer campaigns and organic seeding initiatives, focusing on meaningful brand awareness, engagement and EMV.
Sigma BeautySenior Influencer Relations Strategist
Jul. 2020 - Aug. 2023- Own relationships with top-tier influencers, celebrities, talent managers and agencies
- Collaborate cross-functionally with social, web, wholesale and design to execute company wide promotions, launches, newsletters and campaigns
- Plan and manage budget for events, market visits and influencer program
- Lead over 40 large-scale, co-branded product collaborations with influencers
- Develop creative direction and shot lists for photoshoots
- Manage influencer relations team that drives an average monthly revenue of $100K - Coordinate with social team on content calendar and influencer posting schedules for launches and co-branded product collaborations
- Source and approve sponsored content that drives ad sales, builds brand awareness and encourages audience engagement
- Manage influencer program of 5k creators and own press kit list of 500 influencers
- Evaluate sponsored content ROI and report on influencer team and company financials including payments and invoicing
- Management of all affiliate b2b partnerships
- Lead a team of two influencer specialists and one intern
Sigma BeautyInfluencer Relations Strategist
Mar. 2019 - Jul. 2020Managed all sponsored content for launches and campaigns including contracts, briefs and payments
Sigma BeautyInfluencer Account Manager
Apr. 2018 - Mar. 2019Built relationships with influencers and strategically secured partners for small collaborations; Managed Influencer inbox and mass communication to partners
Sigma BeautyAssociate Affiliate Account Manager
Jun. 2017 - Apr. 2018Focused on international recruitment and securing unpaid content to support launches and campaigns
Mall of AmericaPublic Relations and Fashion Assistant
May. 2016 - Jun. 2017- Managed and accompanied onsite TV crews and talent
- Worked with media outlets (TV, print, radio) and actively pitched fashion segments on a weekly basis to produce earned media coverage
- Drafted press releases, media advisories, and calendar announcements
- Assisted mall trend expert in styling and scouting merchandise for live TV fashion segments including coordinating with modeling agencies and conducting fittings
- Built relationships with mall retailers and managed all merchandise inventory
Guilded GreyVisual Intern
Jan. 2016 - May. 2016
Fashion Group International, Inc.Board Intern
Sep. 2015 - Mar. 2016Greater Minneapolis-St. Paul Area
Wedding Shoppe Inc.Copywriter
Jun. 2014 - Jan. 2015St. Paul MN
Mara-Mi Store, Studio, CafeBarista/ Sales Associate
Jun. 2013 - Sep. 2014Stillwater
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