Sigma BeautySenior Influencer Relations Strategist
Jul. 2020 - Aug. 2023- Own relationships with top-tier influencers, celebrities, talent managers and agencies
- Collaborate cross-functionally with social, web, wholesale and design to execute company wide promotions, launches, newsletters and campaigns
- Plan and manage budget for events, market visits and influencer program
- Lead over 40 large-scale, co-branded product collaborations with influencers
- Develop creative direction and shot lists for photoshoots
- Manage influencer relations team that drives an average monthly revenue of $100K - Coordinate with social team on content calendar and influencer posting schedules for launches and co-branded product collaborations
- Source and approve sponsored content that drives ad sales, builds brand awareness and encourages audience engagement
- Manage influencer program of 5k creators and own press kit list of 500 influencers
- Evaluate sponsored content ROI and report on influencer team and company financials including payments and invoicing
- Management of all affiliate b2b partnerships
- Lead a team of two influencer specialists and one intern