Eve TrakwayMarketing Manager
Jun. 2014 - Sep. 2015Working for a leading national supplier of temporary access systems managing the marketing function with the daily implementation of a full mix promotional plan. Responsibilities including:
- Project management of new corporate website
- Budget management
- Copywriting for online and offline promotion
- Liaison with external design and media agencies, including project briefing
- Brand management, including parent group responsibilities
- Event management, including external exhibitions and hospitality
- Designing and delivery of online and offline sales campaigns and literature
- Maintenance of website through Content Management System
- Digital marketing and social media
- External Press Relations¬ and Internal Communications
- Repositioning of products through literature, photography and video
- Success with Awards submissions – 3 wins and 5 shortlisted submissions during 2014
- Customer Satisfaction monitoring and analysis
- Co-ordination of competitor, sector and customer market research
- Developing sponsorship and advertising strategy
- Line management of Marketing Executive and Digital Marketing Apprentice