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Work Background
MYY Living ArtsExecutive Producer
Mar. 2021Miri, Sarawak, MalaysiaLeveraging on our network and experience at Tuyang to empower fellow artists and creatives in Miri, Sarawak (Malaysia). 1. Creating growth opportunities for local (Miri-based) artists across arts disciplines and providing avenues to showcase their work.
2. Facilitating connections between local artists and regional/international platforms.
Rocktober Fest Borneo 2017 (Music Festival)Independent Consultant
Jul. 2017 - Oct. 2017Miri, Sarawak, MalaysiaBrand new, homegrown rock music festival in Malaysia. Part of the core team that developed the two-day rock music festival in Miri, Sarawak with over 30 local and regional bands performing. Successfully drew more than 5,000 festival-goers from all across Malaysia, particularly from Sarawak, Sabah, Brunei and Singapore. Responsibilities included assisting the first time Festival Organisers in building overall festival strategy. Detailed scope included:
1. Strategy, acquisition and management of Sponsorships & Partnerships
2. Marketing and A&P strategy
3. General festival planning & operations
The Tuyang InitiativeCo-founder, Producer
Apr. 2017Miri, SarawakThe Tuyang Initiative is a social enterprise, committed to positively impacting Dayak (Borneo indigenous) communities through inclusive co-development and promotion of market-driven cultural-heritage talents, products and services. “Tuyang” means "friend" in the native Kenyah language. Responsibilities:
1. Develop and execute the company’s business strategies in order to attain financial as well as community impact goals.
2. Prepare and implement comprehensive business plans to facilitate achievement by planning cost-effective operations and market development activities.
3. Communicate and maintain trust relationships with community stakeholders, business partners and the public sector.
4. Oversee the company’s financial performance, investments and other business ventures.
5. Prepare annual community impact assessment report.
MaxisConsumer Rewards & Engagement Specialist (Hotlink)
Mar. 2014 - May. 2017Kuala Lumpur, MalaysiaDrive affinity for the brand, acquisition and mobile internet growth through activities that directly contribute towards overall Hotlink brand health, increase market share and drive continuous mobile internet usage. Also:
1. Build strategic relationships with external entities (agencies, OTT/content partners, publishers and Music Labels). 2. Formulate strategic solutions that create engagement opportunities with consumers.
3. Manage and negotiate on budgets and contractual agreements.
Universal Music GroupDigital & Business Development Manager
Jan. 2013 - Mar. 2014Kuala Lumpur, MalaysiaGenerate opportunities for cross-industry, strategic, brand partnerships through various Universal Music assets - artists, merchandising, synchronisation/licensing of tracks and more. 1. Identify business leads & drive opportunities in strategic marketing partnerships with brands across different industries including FMCG, alcohol & tobacco, telco and more. 2. Generate new business solutions with music through deep understanding of Partner business & their objectives.
3. Develop & manage 2 executives in areas of Account Management and New Business.
Universal Music MalaysiaAsst. Digital Manager
Sep. 2010 - Dec. 2012Kuala Lumpur, MalaysiaManaging of key local, regional and global digital music partners in Malaysia. Managed to push Universal Music digital music market share from 30% to 33% in under 2 years. Since then, appointed to take on projects in Business Development in which the role involves developing solutions using Universal Music assets + manage key Business Development projects. RESPONSIBILITIES:
1) Maintain, nurture and grow relationships with key digital music partners including all major Malaysian telcos, Apple, Spotify, Deezer, KKBox and more.
2) Understand potential Client/Partner brands & products and identifying specific & actionable opportunities for brands as strategic marketing tools.
3) Develop implementation process & project manage final deliverables with/for Clients/Partners.
4) Grooming and managing a team of young executives in both Digital Music business and Business Development.
Exclaim DesignOwner/Producer
Jan. 2009 - Dec. 2010Kuala Lumpur, MalaysiaStarted & co-owned a boutique web & design house. Some key achievements in the short period of time included:
1. Redesign & built the Dubai92 & Virgin Radio Dubai websites. Dubai92 & Virgin Radio Dubai are amongst the top English radio stations in Dubai under Arabian Radio Network (ARN). 2. Started a social craft project called "Excycle" in which we developed sellable products out of excess material. This is in order to increase awareness of ways to "upcycle" a lot of the materials that we would typically put to waste.
Dream Republic Sdn. Bhd.Producer + Freelance Copywriter
Jan. 2008 - Dec. 2009Kuala Lumpur, MalaysiaCo-headed the creative team in conceptualising for web, digital and social media as well as handling all project planning/budgeting. Experience in spearheading a team of designers. Also responsible for copywriting. Key achievement was in developing a digital and social media campaign solution - from planning to execution for an international personal care chain.
M&C SaatchiAsst. A/V Producer
Jan. 2006 - Dec. 2008Kuala Lumpur, MalaysiaProduced several notable television commercials, radio ads, web videos + corporate videos for key clients across multiple industries including telecommunications, banking, FMCG and more. Key clients included Celcom, Axiata, Nike, Sepang International Circuit, Alliance Bank, BOH and more.
M&C SaatchiIntern - Copywriter
Aug. 2005 - Oct. 2005Kuala Lumpur, MalaysiaKey achievement: Writing the video script for a high-profile non-profit organisation. Also assumed duties of 1st Asst. Director for said video. Copywriting for press ad and TV spots for a major telecommunications client.
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