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Work Background
Vibe Creative MarketingFounder & CEO
Jan. 2020Honolulu, Hawaii, United States
Forbes Communications CouncilOfficial Member
Mar. 2019 - Mar. 2023Contributing writer for the Forbes Communications Council
Waikiki Shopping PlazaVice President
Feb. 2019 - Mar. 2023
Waikiki Shopping PlazaMarketing Director
Feb. 2016 - Mar. 2023Honolulu, HIWaikiki Business Plaza • Waikiki Shopping Plaza -Create and implement marketing strategies for each company, including public relations, radio, print, digital, email, and social media.
-Generate and maintain four separate annual marketing budgets.
-Manage a small team of marketing professionals to meet day-to-day marketing goals.
-Complete marketing re-brand of SKY Waikiki, including new logo and brand guidelines, website, and operational programming.
SKY Waikiki • Top of Waikiki • Waikiki Business Plaza • Waikiki Shopping PlazaMarketing Director
Feb. 2016 - Mar. 2020Honolulu, Hawaii, United States
Myriad Travel MarketingFreelance Copywriter
Jul. 2014 - Dec. 2015-Wrote, edited, and fact checked articles for various travel publications, including: Hawaii Visitors & Convention Bureau Travel Planners, Signature Travel Network, and Cunard Line.
Hotel AngelenoMarketing Manager
Jul. 2014 - Oct. 2015Los Angeles, CA-Spearheaded internal and external rollout of branding initiative "WE ARE NOT SQUARE," including interviewing each department, throwing a roll-out launch event, and redesigning brand collateral.
-Managed Digital Marketing presence, including website, SEO, PPC, and online advertising for both the Hotel Angeleno and WEST Restaurant & Lounge.
-Implemented monthly email marketing campaign for the hotel and individual eblasts for other departments as needed.
-Created all print advertising and in-house collateral for the hotel and restaurant.
-Created and maintained community partnerships with local organizations to spread awareness and collaborate together.
-Initiated and implemented new marketing tactics for the restaurant and hotel catering & events department to increase revenue and drive new business.
-Managed Guest Relations feedback on travel sites like TripAdvisor, Expedia, and Booking.com.
Myriad Travel MarketingAccount Executive
Aug. 2013 - Jul. 2014-Hawaii Visitors & Convention Bureau: Executed copywriting, editing, and management of six annually published Travel Planners. Managed publication advertising and accounting for each planner. Wrote RFPs for additional printing, shipping and digital services. Supervised creation of corresponding mobile application for Apple and Android phones and tablets. -Cunard Line: Executed copywriting, editing, and supervision of four annual brochures, quarterly magazine, direct mail, and emails.
-Signature Travel Network: Wrote, edited, and fact checked articles.
-A Premium Tour Company (confidential): supervised Brand Framework project to rebrand the company.
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