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Work Background
9RooftopsAccount Supervisor
Apr. 2014 - Jun. 2023United States, Hilton Head IslandAreas of Expertise:
Brand marketing, product launches, integrated media, partnerships, influencer strategy, digital and social marketing, website development, strategic planning, brand archetyping, persona development, segmentation, consumer insights, qualitative/quantitative research (IRB-approved), experiential and shopper marketing, trade and consumer engagement.
Experience Highlights:
Lead agency-client relationships and day-to-day communications; ensure compliance with client policies and guidelines. Skilled in managing integrated marketing programs across multiple channels—from single tactics to full 360° campaigns.
Brand & Category Experience:
Spirits: Campari Group, SKYY Vodka, Wild Turkey, Grand Marnier, Aperol, Russell’s Reserve, and more
Wine: Treasury Wine Estates (Beringer, 19 Crimes), Delicato (Bota Box, Noble Vines), Bogle, Vintage Wine Estates
CPG: Barilla, Snyder’s-Lance, Eatsmart, Stella D’Oro, Archway Cookies
Public Sector: South Carolina DHEC – Youth Tobacco Prevention Campaign
SERG Restaurant GroupDirector of Marketing
Feb. 2012 - Apr. 2014United States, Hilton Head IslandMarketing & Operations Leadership – Multi-Concept Restaurant Group
Directed all advertising, PR, and communications for a multi-unit hospitality group encompassing 10 unique restaurant concepts, a retail store, catering division, and corporate entity. Concepts included Skull Creek Boathouse, Poseidon, One Hot Mama’s, Frankie Bones, Giuseppi’s, WiseGuys, The Black Marlin, and more.
Key Responsibilities & Achievements:
• Oversaw brand strategy and promotional launches for new concepts, products, and services. Led in-house teams and agencies in developing logos, menus, POS, packaging, and messaging.
• Managed integrated communications across web, social media, print, email, PR, and merchandise, ensuring brand consistency across all entities and channels.
• Secured national media coverage through strategic press partnerships, with features in Bon Appétit, The New York Times, Southern Living, Travel + Leisure, and NBC’s First Look.
• Led website and mobile development, expanded social media presence, and supported loyalty program growth through database management and targeted promotions.
• Managed budgets, materials production, sales initiatives, and photography for brand assets and publications.
• Built strategic partnerships with vendors and community organizations, contributing to increased revenue and brand visibility.
• Directed in-house and off-premise events, festivals, and sponsorships.
• Versatile in restaurant operations with hands-on experience in HR coordination, catering management, FOH operations, and team leadership.
Cumulus MediaMarketing Consultant and Innovation Launch Project Manager
Aug. 2009 - Feb. 2012United States, FayettevilleSales & Marketing Strategy
• Consistently drove sales growth by securing new accounts and developing tailored marketing campaigns using product knowledge, co-op advertising, compelling copy, creative promotions, and strategic sponsorships.
• Implemented cost-effective marketing solutions that transformed underperforming accounts into profitable partnerships.
• Conceptualized and executed campaigns ranging from brand awareness to direct response, often extending into promotional events that generated additional non-traditional revenue.
• Successfully launched new products in untested markets through integrated media strategies spanning print, web, social media, and radio.
• Proficient in analyzing media ratings data to inform strategy; collaborated closely with local and regional clients and agencies.
• Maintained strong client relationships through exceptional service and follow-up, while actively networking within the business and social community to support lead generation and client growth.
The Lowrey GroupDirector of Sales and Marketing
Jan. 2005 - Jan. 2009United States, Hilton Head IslandLed the development and execution of a multi-restaurant marketing campaign that boosted revenue by over 30% within the first fiscal year. Designed and launched a comprehensive training program and manual for the restaurant loyalty club, enhancing guest engagement and retention. Streamlined accounts receivable by revamping billing processes to create a more efficient and integrated system, while also managing month-end closings, expenditures, supply orders, and financial reporting. Oversaw the end-to-end production of all branded print, digital, and direct mail materials, ensuring consistency and impact across channels. Developed account strategies focused on identifying trends and opportunities to drive customer retention and long-term growth. Completed formal wine certification and maintained ongoing education through wine production study and weekly tastings. Well-versed in food and beverage service standards across both casual and fine dining environments, adapting to the unique style of each restaurant concept.
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