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Work Background
Diamante Eco Adventure ParkGeneral Manager
Nov. 2021Guanacaste, Costa RicaAs the General Manager at Diamante Eco Adventure Park, I lead a dynamic team and play a pivotal role in shaping the organization's success. My responsibilities include:
* Strategic Leadership: Providing vision and strategic direction to drive the park's growth and profitability.
* Operational Excellence: Overseeing all daily operations to ensure efficiency and cost-effectiveness, while maintaining exceptional service quality.
* Team Development: Training, mentoring, and empowering department heads to excel in their roles, fostering a culture of continuous improvement.
* Financial Management: Managing budgets, optimizing resource allocation, and implementing financial strategies to maximize profitability.
* Strategic Planning: Developing and executing long-term plans aligned with the company's objectives, adapting to changing market dynamics.
* Policy Development: Establishing and enforcing policies that enhance efficiency, safety, and customer satisfaction.
* Communication: Effectively communicating business goals and strategies to the team and stakeholders, ensuring alignment and engagement.
* Problem Solving: Identifying and addressing challenges promptly, implementing innovative solutions to enhance operational performance.
* Skill Development: Nurturing a culture of skill development and continuous learning among staff members.
* Customer Experience: Prioritizing exceptional customer experiences, fostering loyalty, and consistently exceeding guest expectations.
* Sales and Marketing: Collaborating with the marketing team to develop strategies that drive revenue growth and brand visibility.
* Analytical Insight: Leveraging analytical skills to monitor key performance metrics and make data-driven decisions.
Diamante Eco Adventure ParkOperations Manager
Sep. 2017 - Dec. 2021Guanacaste, Costa Rica2015-Present Operations Manager Diamante Eco Adventure Park Costa Rica
Ensure all operations are carried on in an appropriate, cost-effective way
Improve operational management systems, processes and best practices
Help the organization’s processes remain legally compliant
Formulate strategic and operational objectives
Manage budgets and forecasts
Recruit, train and supervise staff
Find ways to increase quality of customer service
CRDG | Marketing Costa RicaMarketing Manager
Jan. 2015Costa RicaMy journey as the Marketing Manager began in 2015 when I took the lead for Diamante Eco Adventure Park. Fast forward to 2019, a significant milestone was achieved as we expanded the CRDG Group to encompass Vandara Costa Rica, Zindis Group, Captain Zodiac, Sugoi Restaurant, and The Club at Coco Bay. This significant development broadened my marketing responsibilities, covering a wide variety of different entities within our portfolio. My responsibilities across these companies include: * Strategy: Develop and execute marketing strategies to drive growth, revenue, and brand recognition for each company.
* Budget: Manage marketing budgets efficiently to maximize ROI.
* Content: Lead the creation of marketing materials, including visuals, written content, and multimedia.
* Promotions: Plan and execute campaigns to increase brand visibility, attract customers, and support sales.
* Lead Generation: Manage campaigns to generate leads, optimizing performance and conversion rates.
* Brand: Maintain a consistent and compelling brand image across all companies.
* Multi-Channel Marketing: Utilize various online and offline channels for marketing.
* Effectiveness: Monitor and report on the effectiveness of marketing efforts, making data-driven adjustments.
* Analysis: Assess market trends, consumer behavior, and competition to shape marketing strategies.
* Digital Marketing: Implement digital strategies, including SEO, SEM, social media, email, and online advertising.
* Design: Oversee graphic design to ensure visually appealing and cohesive marketing materials.
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