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Work Background
Asmodee North AmericaEcommerce Manager
Mar. 2022Charleston, South Carolina, United StatesImplement B2B eCommerce stores to enable wholesale businesses to open a new online digital sales channel to new and existing customers. Provide best practices on digital marketing and eCommerce strategies, including trend analysis and competitive benchmarking; put insights into action. Analyze customer data and engagement and shopper data to optimize sales, defining best practices to deliver conversion rate goals and repeat visitors on both mobile and desktop. Responsible for creating, managing and reporting tactics to improve site metrics by increasing conversion, AOV, repeat purchases and other KPIs. Track performance to goals using data analytics and identify opportunities across different segments of the company for business development. Support creation of user stories and ensure that they meet the criteria required to deliver a successful product. Overall responsibility for analyzing and documenting business, processes and systems. Work with Architect and Developer in conducting testing to ensure quality of new software releases. Support User Acceptance Testing (UAT) including development of scripts and conducting UAT with end users. Work closely with Project Manager, Developer and client to design and create Classroom Training and Quick Reference Guides. Support Change Management processes and play pivotal support role for tool adoption.
CapgeminiSenior Business Analyst
Feb. 2020 - Jan. 2021Charleston, South Carolina Metropolitan AreaAssist technical team with integrating Magento e-Commerce platform with client ERP system (SAP) to manage orders, capture funds and update shipment tracking information. Meet with clients to analyze their individual needs, determine priorities, provide estimates and determine project scope. Manage project scope, schedule and quality. Lead requirements gathering sessions, investigate, document and analyze key client organizational processes. Create, coordinate and execute client training. Perform and organize ongoing support for customers including generating reports and providing data on custom integrations. Contribute to the development of a strategic customer roadmap. Manage User Acceptance Testing (UAT) process and work with the development team to identify, log and correct defects.
Blue Acorn iCiEcommerce Strategist II
Sep. 2017 - Feb. 2020Charleston, South Carolina AreaWorks with both clients and internal teams to understand business goals and constraints in order to create requirements and deliver solutions that achieve strategic business outcomes. Evaluates existing digital commerce applications to identify areas of improvement, enhancements, and modifications that provide strategic, operational, and/or other business benefits. Leads the planning and shaping of new initiatives to deliver Shopify solutions, interfacing with clients, third parties, and internal technical teams. Leads client kickoff and discovery for new engagements, including management of functional, data, and integration requirements gathering. Accountable for both development and quality of project business requirements documents (BRDs). Facilitates demos, training, User Acceptance Testing, Go Live preparation, and other project milestones for clients and other key stakeholders.
Blue AcornBusiness Analyst
Jun. 2016 - Sep. 2017Charleston, South CarolinaBlue Acorn is a premium eCommerce agency dedicated to helping retailers and brands achieve revenue growth through data-driven design, development and optimization. Founded in 2008, Blue Acorn is a Demandware LINK Solution Partner and a Magento Gold Solution Partner. Committed to making data-driven decisions, the company maintains certified partnerships with Google Analytics, Monetate and Optimizely. Blue Acorn delivers innovative eCommerce solutions to clients such as Rebecca Minkoff, Everlast, Ticketmaster and Le Creuset from its office in Charleston, South Carolina.
Harry BarkerDirector of Ecommerce
Sep. 2014 - Apr. 2016Charleston, South CarolinaManagement of Online Customer Experience including Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance, Functionality
Provide SEO/SEM/PPC and Internet Marketing thought leadership, innovation and process improvement initiatives
• Responsible for analyzing Internet Properties and recommending/executing strategic and tactical changes to drive company profitability by: increasing traffic and visitor engagement, improving conversion rates and increasing order sizes.
• Management of the customer experience through improved website design, content, navigation, functionality and branding.
• Manage 23,000+ email contact list using Mailchimp
• Maintain integration between website and inventory management system to ensure proper inventory control.
AB&RSocial Media Marketing Manager
Oct. 2011 - Sep. 2014Tempe, Arizona• Assisted in organization to achieve record breaking $20 million in annual revenue through customer tracking and segmentation, targeted marketing and website development.
• Responsible for the tracking of six thousand customer’s internet interactions to send targeted digital marketing messages.
• Manage company online and social marketing platforms including website, bog, LinkedIn profiles and monthly Google Ad Words budget.
• Manage e-commerce website and $10,000 in monthly online sales.
• Monitoring and analyzing market trends.
• Studying competitor’s products and services.
• Exploring ways of improving existing products and services as well as increasing profitability.
• Identifying target markets and developing strategies to communicate with them.
Venture Catalyst at ASUBusiness Research Analyst: ASU SkySong Venture Catalyst
May. 2009 - Jun. 2011Scottsdale, Arizona• Responsible for building the entrepreneurial ecosystem in Phoenix by pulling all development shops together and linking up funding. • Responsible for the distribution of $200,000 in funding to student entrepreneurs.
• Mentored 50+ early startups on business development and customer acquisition.
• Designed, implemented and managed a co-working space for entrepreneurs sourcing sponsors to help fund initiative. • Researched commercial opportunities of ASU’s patent portfolio.
• Defined and document business functions and processes. • Help carve out business needs, objectives, current operational procedures and problems.
General Dynamics C4 SystemsMechanical Engineer
Aug. 2004 - Oct. 2007Gilbert, Arizona• Responsible for design, procurement and construction of multiple spacecraft engineering projects.
• Supervised a four person team to assemble test flight components, and support equipment to meet spacecraft launch schedule.
• Ensure spacecraft structure will meet mission requirements.
• Complete knowledge of spacecraft structure, materials strengths and properties, design criteria, loading conditions, and processes (e.g. non destructive testing, corrosion prevention) • Complete knowledge of engineering analysis (e.g. mechanical, electrical, design, circuit, systems, stress, structural, durability).
• Complete ability to read, understand and interpret engineering technical information (e.g., drawings, handbooks, industry standards and specifications).
Microcosm, Inc.Summer Engineering Intern
May. 2003 - Aug. 2003Designed multiple configurations of upper stage rocket using Pro Engineer Software Performed testing and analysis on pressurized heated gas system for rocket propulsion in order to complete government contract
Microcosm, Inc.Summer Engineering Intern
May. 2002 - Aug. 2002Created manufacturing and assembly drawings using Pro Engineer (ProE) software Performed design work on thrust frame and equipment bay of sub orbital rocket using (ProE) software Routed pressurized hose in sub orbital rocket using (ProE) software Personal Project: designed and built hydrogen/oxygen platinum catalyst thruster
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