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Work Background
Graphic Design Student
UCLAGraphic Design Student
Jan. 2025
Trip Development Data Quality Coordinator
BackroadsTrip Development Data Quality Coordinator
Oct. 2023 - Sep. 2024Berkeley, California, United States
Digital Account Manager/Marketing Specialist
Taylor & Pond Digital Marketing AgencyDigital Account Manager/Marketing Specialist
Mar. 2022 - Jul. 2022San Diego, California, United StatesMonitored 6-8 different high-profile clients (including JLo Beauty, Olaplex, Clairol, Jergens and Malibu C) and led my team to come up with solutions for each client’s unique and complex problems. Collaborated with internal and external teams to design and test experimental marketing projects within a certain budget and timeframe. Analyzed performance, implemented A/B tests, and measured project impact on overall business goals. Presented data and insights to C-Level stakeholders. Utilized Pivot tables, Tableau, and Google Slides to visualize data in a digestible format for a variety of expertise levels.
Digital Account Coordinator
Taylor & Pond Digital Marketing AgencyDigital Account Coordinator
Apr. 2021 - Mar. 2022San Diego, California, United States
Digital Account Intern
Taylor & Pond Digital Marketing AgencyDigital Account Intern
Mar. 2021 - Apr. 2021San Diego, California, United States
Social Media Analyst
Laurie Wellness, Hugs, Tags That LastSocial Media Analyst
Mar. 2020 - Mar. 2021RemoteProvided expert consulting on social media and digital marketing for a variety of clients based off insights and testing. Improved data collection, analyzed insights, and developed experimental business plans based off results and individual business needs. Developed websites and monitored Google Analytics performance.
Research Staff
Dr. Emily Kappenman’s Emotion and Cognition Lab Research Staff
Sep. 2018 - Dec. 2019San Diego, California, United StatesCarried out psychological experiments on research participants utilizing EEG and ERP software. Monitored all data collection processes and prepared error reports. Assisted in ETL processes to prepare for analysis and visualization.

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