Taylor & Pond Digital Marketing AgencyDigital Account Manager/Marketing Specialist
Feb. 2022 - Jul. 2022San Diego, California, United StatesMonitored 6-8 different high-profile clients (including JLo Beauty, Olaplex, Clairol, Jergens and Malibu C) and led my team to come up with solutions for each client’s unique and complex problems. Collaborated with internal and external teams to design and test experimental marketing projects within a certain budget and timeframe. Analyzed performance, implemented A/B tests, and measured project impact on overall business goals. Presented data and insights to C-Level stakeholders. Utilized Pivot tables, Tableau, and Google Slides to visualize data in a digestible format for a variety of expertise levels.