IsobarBrand Strategy Supervisor
May. 2014 - Jan. 2017Results:
A historic year with Samsung, we won 90% of the pitches of mobile we participated in 2016.
Conquest Lego brand as a new client for the agency.
LEGO Play stories - Cannes shortlist Main clients: Samsung, Sky, Fiat and Stelo //Samsung: responsible for branding/strategy projects for mobile and TV category. Responsible for the Olympics communication that Samsung sponsorship. //FIAT: Responsible for all the digital campaign focused on performance marketing and lead generation. Follow up the results in order to develop insights originated from data. //Sky: Responsible for e-commerce, lead performance and CRM Work worth mentioning:
.LEGO PLAY STORIES - CANNES SHORTLIST
A Spotify’s playlist with stories, not music. Each track filled with sound effects to inspire kids and parents to play with different Lego sets. In every story the ending is open, so children’s imagination can do the rest. .Samsung Anitta DefyBarriers - When Brazilian singer Anitta was announced to represent Brazil at the Rio2016 Opening Ceremony, criticism spread all over internet. Samsung, a long time sponsor of Anitta, could leave her alone. A real time team put together a social video that influenced millions of Brazilians. .Samsung Olympics RealTime - As the competition went on, Samsung went live with real time content that spread our concept even further. Our strategy gathered more than 4 and a half millions reactions, comments and shares. .Samsung360˚ Olympic Ticket - Samsung thought the Olympic experience should be available to everyone. In partnership with Sport TV Channel, we filmed some Olympic games with 360 camera and invited people who lives far from Rio to experience it using the Samsung VR.
The documentary reached over 1.6 million views and more than 16 thousand reactions in 3 days. .Samsung Sereia - How to launch the Samsung S7 and Gear VR for a young audience that does not pay attention to advertising? One of the most talked and shared videos of Samsung Brazil in 2016.