Juliana Nobre - Creative Strategy Director, Studio X - Coca-Cola

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Work Background

WPPLatam Creative Strategist Director at Studio X for The Coca-Cola Company

May. 2024São Paulo, Brazil

AfricaBrand Strategy Director

May. 2023 - Nov. 2023São Paulo, BrazilClients: Vivo and Heinz Develop marketing plans and campaign strategy focused in brand impact and grow drived by consumer understanding, seasonality, earned media, community engagement, and brand health metrics.

Independent-ProfessionalBranding and Innovation Strategist

Oct. 2022 - Apr. 2024Works for: Beauty Destinations (NY), BTEC Havas, Verde Agritech, Publicis

Asia // The Experience Co.Brand Strategy Director

Oct. 2022 - May. 2023São Paulo, Brazil_Responsible for the launch, positioning, and development of the brand pillar, value, and fundamentals of the GWM brand in Brazil. _Develop marketing plans and campaign strategy focused in brand impact and grow drived by consumer understanding, seasonality, earned media, community engagement, and brand health metrics. _Responsible for structure and lead the team of strategy and social media focused in effectiveness, channel planning and post-campaign analyses. Plan and coordinate execution of the brand campaigns through the company needs. Responsible for structuring and leading the team of strategy and social.

GUTBrand Strategy Director

Oct. 2021 - Sep. 2022São Paulo, BrazilResults: In 2022 GUT was elected 2˚ Independent Network of The Year at Cannes; QuintoAndar become the most loved and favorite brand in the category in 2022; 2022 was a historic year for sales of KitKat, 3x more than the average. Bronze Effie - Histórias pra Morar 2022 Clients: Coca-Cola, QuintoAndar and Nestlé Chocolates //QuintoAndar: development of new positioning for the brand and launch campaign. Become the most loved and favorite brand in the category in 2022; //KitKat: development of branding positioning for the event, launch campaign and guides and for cocreation. With the camaping Kitkat selled 3x more than the average. //Coca-Cola: responsible to development the Comms strategy for the coke creations launch with Dj Marshmello. Activities • Strategic leadership through understanding all aspects of each client’s business; • Development of the entire strategy communication and brand across multiple channels; • Development of comms, content strategy and influencers. Work worth mentioning: QUINTOANDAR - Brand positioning FaseI and FaseII KITKAT - Rock In Rio brand campaing and positioning COCA-COLA - Launch of Coca-Cola Marshmello.

IsobarBrand Strategy Manager

Jun. 2019 - Sep. 2021São Paulo Area, BrazilIsobar is an agency with digital in its core, focused on bringing innovative communication initiatives, from real and powerful consumer insights. At Isobar I led a team of 5 people responsible for the branding/strategy and comms strategy for brands. Results: - NIVEA has achieved a sales record for Facial Cream and Lip Balm. - Trend Topics on tweeter as the first brand to have an elderly trans ad as influencer. - Positioning NIVEA Man with relevance in the Gaming universe. - Effie Shortlist with Lip Balm – Hidrate sua boca de novas emoções Main Clients: Chevrolet, NIVEA, Ferrero and Pitches. //Chevrolet: responsible for all the digital campaign focused on performance marketing and lead generation. Also responsible for the strategic thinking for the company and innovative projects. //NIVEA: responsible for branding/strategy projects for LipBalm, Deomilk, NIVEA Care Category and NIVEA Men. Also built a new cell inside the agency to provide performance and CRM strategy. //Ferrero Rocher: responsible for branding/strategy for the year of 2021. //Cultura Inglesa: development of new positioning for the brand and launch campaign. Work worth mentioning: NIVEA - HIDRATE SUA BOCA DE NOVAS SENSAÇÕES - EFFIE SHORTLIST NIVEA MEN DEEP- MOMENTOS QUE FORAM ALÉM CAROLINA APOCALYPSE - NIVEA TRANS INFLUENCER

DPZ&TBrand Strategy Supervisor

Mar. 2017 - Jun. 2019São PauloResponsible for McDonald’s branding/strategy from 2017 to 2019 Results: In 2017 DPZ&T was elected agency of the year. McDonald’s was elected Industry of the year in 2018. In 2019 conquest of the full McDonald’s account for DPZ&T agency. Silver Effie - McBot - McDonald's Bronze Effie - Drive Day - McDonald's Main Clients: McDonalds, Sustagem Kids and Piches //McDonald’s: Responsible for manage the branding/strategy communication for McDonald's. Also responsible to develop a consultancy model for the agency, integrating data insights, business orientation and consumer research to the client. //Sustagen Kids: Strategy team Leader for integrated communication for Sustagen Kids. Brand development + Brand repositioning. Responsible for the integration of all departments in order to deliver a full-service communication to the client. Consumer insights. Comms planning + Data strategy. Work worth mentioning: .Silver Effie - McBot - McDonald's Awarded a Silver Effie (2017) with the campaign “Tray Quest”. Use of data + content + promotion to re-engage millennials with one of the most important media for McDonal’s, its trays. .Bronze Effie - Drive Day - McDonald's Awarded a Bronze Effie (2017) with the campaign “Drive Day - The capillarity of McDonalds Drive is so big that it's like it's up to you.” It's a campaign who accepted the challenge to reinforce the brand convenience asset and make it even more proprietary and perceived by consumers. .McDonald's World Cup 2018 We kick the ball and made several goals. This case shows how McDonald's reverted the historic drop in sales during the World Cup games and emplaced a communication that engaged all brazilians. We grew 36.2% in the purchase intention index, 23.6% in the satisfaction index, 16.4% in the recommendation index and 23.6% in the value index.

IsobarBrand Strategy Supervisor

May. 2014 - Jan. 2017Results: A historic year with Samsung, we won 90% of the pitches of mobile we participated in 2016. Conquest Lego brand as a new client for the agency. LEGO Play stories - Cannes shortlist Main clients: Samsung, Sky, Fiat and Stelo //Samsung: responsible for branding/strategy projects for mobile and TV category. Responsible for the Olympics communication that Samsung sponsorship. //FIAT: Responsible for all the digital campaign focused on performance marketing and lead generation. Follow up the results in order to develop insights originated from data. //Sky: Responsible for e-commerce, lead performance and CRM Work worth mentioning: .LEGO PLAY STORIES - CANNES SHORTLIST A Spotify’s playlist with stories, not music. Each track filled with sound effects to inspire kids and parents to play with different Lego sets. In every story the ending is open, so children’s imagination can do the rest. .Samsung Anitta DefyBarriers - When Brazilian singer Anitta was announced to represent Brazil at the Rio2016 Opening Ceremony, criticism spread all over internet. Samsung, a long time sponsor of Anitta, could leave her alone. A real time team put together a social video that influenced millions of Brazilians. .Samsung Olympics RealTime - As the competition went on, Samsung went live with real time content that spread our concept even further. Our strategy gathered more than 4 and a half millions reactions, comments and shares. .Samsung360˚ Olympic Ticket - Samsung thought the Olympic experience should be available to everyone. In partnership with Sport TV Channel, we filmed some Olympic games with 360 camera and invited people who lives far from Rio to experience it using the Samsung VR. The documentary reached over 1.6 million views and more than 16 thousand reactions in 3 days. .Samsung Sereia - How to launch the Samsung S7 and Gear VR for a young audience that does not pay attention to advertising? One of the most talked and shared videos of Samsung Brazil in 2016.

Ogilvy BrasilArt Assistent/Art Director Jr.

Aug. 2011 - Mar. 2014• Development of integrated projects between creative area and planning, aiming at user experience with branding, activation and retention strategies, social networks, online / offline and CRM marketing.

Grupo RaiArt Assistent

Oct. 2010 - Jun. 2011• Creation of online / offline projects for agency clients, supervision and follow-up of photos, development integration between the on and off areas.