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Work Background
Catalyst by WellstarStrategic Engagements and Partnerships
Sep. 2024Atlanta, Georgia, United StatesDrive engagement strategies and roadmap execution to expand Catalyst's presence in healthcare innovation ecosystems. Develop and manage strategic partnerships to engage with more founders and support the broader startup ecosystem, aligning initiatives with organizational goals and market needs. Lead activation planning and execution for major industry events, ensuring impactful representation and collaboration opportunities. Continuously assess and refine engagement strategies based on stakeholder feedback and ecosystem trends, prioritizing initiatives that deliver measurable outcomes. Maintain a founder-focused approach, ensuring Catalyst’s programs address the unique challenges of startups while fostering innovation across healthcare and adjacent industries.
TymelessConsulting Product Manager
Feb. 2024 - Dec. 2024Lead product development and MVP launch, continuously iterating on features based on user research and market data. Ensure product roadmap aligns with evolving user needs and business goals. Establish go-to-market strategy leveraging content marketing, targeted advertising, and partnerships. Define competitive pricing model while prioritizing the product roadmap, focusing on maximizing user experience and satisfaction. Maintains a user-centric design approach, ensuring the product caters to diverse user segments and their evolving needs.
Black Product Managers NetworkMarketing Communications Lead
Sep. 2023Drive strategic marketing and communication initiatives to elevate BPM’s presence and impact within the tech industry. Develop and execute integrated campaigns that amplify programming, community engagement, and partnerships with industry leaders. Craft compelling content and messaging tailored to diverse audiences, leveraging storytelling and data-driven insights. Lead digital strategy, including social media management and email marketing, to increase brand visibility and member engagement.
The Product Management Center at UWProduct Management Fellow
Feb. 2023 - Apr. 2023A comprehensive program designed to equip product managers with the knowledge, skills, and experience needed to excel in their careers. Participates in weekly product challenges requiring data, strategy, design, and execution. Increase knowledge of product management methodologies and inclusion best practices taught by product leaders from top companies including Microsoft, Disney, Salesforce, and Amazon.
Emory UniversityAssociate Director, Digital Engagement
Mar. 2020 - Sep. 2024Atlanta, Georgia, United StatesDelivered impactful program relaunches (430% participation increase) through data-driven roadmaps and stakeholder engagement, securing an $85k budget. Managed projects across locations, boosting engagement (46%) and philanthropy (32%) with strategic brand initiatives. Led marketing efforts including social media campaigns, increasing engagement by 10%.
Serve as Service Project Chair for division’s Black Women Lead Employee Resource Group and as Community Liaison for Emory Decatur Hospital’s Health and Wellness Equity Committee.
Emory UniversityAssistant Director Of Advacement Services - Campus Life and Athletics
Nov. 2017 - Mar. 2020Atlanta, GaLed impactful projects, including a $98MM capital project opening, that boosted departmental efficiency, parent/alumni engagement (40% increase), and resource utilization. Managed planning, marketing, and execution of 25+ events/programs, collaborating cross-functionally to deliver solutions and revamp reporting systems. Conducted gap analyses to inform senior leadership on operational changes.
Served as Chair for Staff Thanks, Awards, and Recognition Committee; led planning and execution of four division-wide events (e.g., two Leadership Town Halls, division-wide summer service project).
Served on the internal Bridge Fund Committee, supporting mission to identify and fund innovative and collaborative staff projects.
Emory UniversityAssistant Director, Projects, Winship Cancer Institute Development
Jul. 2017 - Nov. 2017Supported critical fundraising and engagement events for Winship (e.g., 5K races, galas) by managing logistics and coordination. Streamlined project management through requirements gathering, scope definition, and platform implementation (Wrike). Fostered collaboration across departments and leveraged influence to secure volunteer and vendor participation in patient service events.
Independent SectorProject Manager
Oct. 2014 - Dec. 2016Washington D.C. Metro AreaIncreased user engagement by 49% through collaboration with developers to ship impactful features on the organization's mobile app. Demonstrated strong event management skills by growing a 1000+ attendee conference by 23% in its first year. Supported revenue generation by growing the exhibitor program through lead generation and marketing content creation, leading to a 12% increase in exhibitors.
Served on the internal Staff Council; successfully managed and executed organization’s Annual Volunteer Day and Holiday Party.
Summer Pack-ItProduct Operations Manager
Mar. 2014 - Jul. 2018Led B2C product launch from ideation to profitability, driving 48% revenue growth in 3 years. Partnered with developers to launch new e-commerce website. Managed roadmap, backlog, and user needs to translate into product requirements and iterate on features. Streamlined customer journey with a new onboarding workflow, reducing purchase time significantly. Developed targeted branding and marketing strategies, reducing marketing costs by 20% through partnerships.
Independent SectorProject Manager - Strategy and Board Governance Associate
Dec. 2013 - Oct. 2014Provided comprehensive project support for various executive committees (Board of Directors, Finance Committee, etc.). Owned the John W. Gardner Award nomination process, coordinating with nominators and compiling materials for committee review. Facilitated meetings and managed logistics, ensuring smooth operation. Served as a departmental liaison for the Customer Management System and website content.
Independent SectorProject Coordinator, Communications and Marketing
Jul. 2013 - Dec. 2013Promoted the conference through targeted email blasts and social media outreach (Facebook, Twitter, LinkedIn). Curated and distributed the IS Daily Media Digest, a weekday newsletter focused on nonprofit news. Maintained the IS website, ensuring all information, including National Conference details, remained updated.
Envision EMI: National Youth Leadership Forum on MedicineProgram Manager
Jun. 2011 - Aug. 2013Tyson's Corner, VALed successful medical conferences for 1500+ students across multiple cities, managing logistics and staff (hiring, training, and evaluation) of an 18-person team. Collaborated with operations to ensure smooth execution of on-site and off-site activities within budget. Provided student support and addressed parent concerns, while also liaising with external vendors.
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